Ten Minute Small Business Tips: Running A Promotion That Doesn’t Damage Your Brand
Ten Minute Small Business Tips: Running A Promotion That Doesn’t Damage Your Brand “How do I run a promotion that doesn’t damage my brand?” is a question I get asked all the time by small business owners. It’s a valid concern, evidenced no better than by what my friend and fashion brand consultant Elizabeth Stiles […]
10 Minute Small Business Tips: Creating A Product Your Customer Really Wants
10 Minute Small Business Tips: Creating A Product Your Customer Really Wants As you’ve undoubtedly heard me say before, the best sales strategy is a great product strategy. Everything works better for you and your small business when your audience and customers are excited about your product – they’ll buy more, they’ll tend to convert […]
Small Business Update – Using Artificial Intelligence In Your Creative Product Business
Small Business Update – Using Artificial Intelligence In Your Creative Product Business Artificial intelligence certainly is a hot topic at the moment! There’s a lot of heady discourse flying back and forth in the news, as well as concerns about its use (or misuse) in specific contexts. Still, I think it’s worth remembering that AI, […]
7 Vital Ways To Avoid Giving Up On Slow Sales Days
7 Vital Ways To Avoid Giving Up On Slow Sales Days It’s a fact of running a small product business that some sales days are better than others. When you spend so much time and put so much passion into creating or curating your line of products, it can feel deeply demoralising when your sales […]
From Side Hustle To Full Time With Hannah Burn
From Side Hustle To Full Time With Hannah Burn It probably holds true that many small business owners dream of the day that they can hand their notice in at work and dedicate themselves to their own small businesses full-time. It’s an audacious goal and certainly isn’t going to happen overnight (in most cases!) but […]
A Resilient Retail Reflection: Ten Highlights From The Last Three Years
A Resilient Retail Reflection: Ten Highlights From The Last Three Years Celebrations are in order! May is not only the month of my birthday but it also marks the third anniversary of The Resilient Retail Club. When I started the business back in 2020, I never set out to create a membership, but instead planned […]
Making The Most Of Father’s Day In Your Business
Making The Most Of Fathers Day In Your Business With Easter not long behind us, the next big calendar event on the horizon is Father’s Day. Whilst the dad-centric holiday sees lower spending on average than Mother’s Day, it’s still a major event in hospitality and retail. Now, some of you may be looking at […]
Four Key Traits That Product Business Owners Need To Have In Order To Flourish
Four Key Traits That Product Business Owners Need To Have In Order To Flourish The impact of mindset on your product business truly cannot be underestimated, it affects everything we do as small business owners, from the way that we interact with our customers and staff to how we show up on social media and […]
Building Your Small Business On A Budget: Elizabeth Stiles
Building Your Small Business On A Budget: Elizabeth Stiles In episode 142 of The Resilient Retail Game Plan, I wrap up my short series about building your small business on a budget with my good friend and fashion brand consultant Elizabeth Stiles. Elizabeth and I share a lot of background and experience when it comes […]
Building Your Small Business On A Budget: Jayne Lasley of Fairlie Curved
Building Your Small Business On A Budget: Jayne Lasley of Fairlie Curved In the fourth episode of my mini-series of discussions about building your small business on a budget, I speak to Jayne Lasley, founder of “Fairlie Curved”. Originally started as a styling page on Instagram, Jayne took a modest £500 after losing her job […]
Building Your Small Business On A Budget: Steph Douglas of Don’t Buy Her Flowers
Building Your Small Business On A Budget: Steph Douglas of Don’t Buy Her Flowers In the third of my mini-series of discussions about building your small business on a budget, I speak to Steph Douglas, founder of the thoughtful gifting company “Don’t Buy Her Flowers”. Steph started her small business back in 2014 after she […]
Building Your Small Business On A Budget: Rebecca Gibbions of Last Night I Dreamt
Building Your Small Business On A Budget: Rebecca Gibbions of Last Night I Dreamt In the second of my series of discussions about building your small business on a budget, I speak to Rebecca Gibbions of the boutique jewellery brand, ‘Last Night I Dreamt’. After putting a successful career in television production on hold to […]
Building Your Small Business On A Budget With Laura Schofield of Otto + Ivy
Building Your Small Business On A Budget With Laura Schofield of Otto + Ivy Today’s podcast marks the first in a series of discussions about building your small business on a budget and in episode 138 of The Resilient Retail Game Plan I speak with Laura Schofield, the founder of Otto + Ivy, a specialist […]
The Importance Of Investing In Amazing Product Photography
The Importance Of Investing In Amazing Product Photography Product photography has changed a lot since the days of a single image on a white background in a 500-page catalogue. As the advertising and marketing worlds have evolved, we’ve seen increasing complexity in the way businesses present their products to their audience, such as through multi-layered […]
5 Ways To Share The Honest Reality Behind Your Business Without Guilting Your Customer
5 Ways To Share The Reality Behind Your Business Without Guilting Your Customer So, the inspiration for today’s episode came out of a conversation I was having with fashion brand consultant, Elizabeth Stiles. We chat often over WhatsApp, sometimes about the things that drive us crazy about small businesses – and on this occasion we […]
Building Brilliant Brands And Buyer Behaviour with Cara Bendon
Building Brilliant Brands And Buyer Behaviour with Cara Bendon Branding at its core is rooted in psychology and human behaviour – it’s how your customers think and feel about you, your products and your business, and more than ever with so many brands out there, we, as founders, need to be able to cut through […]
