About The Resilient Retail Club

Meet
Catherine Erdly

Small business consultant, independent retail expert and membership-host

What does The Resilient Retail Club do?

Practical advice and expert support for small businesses and retail brands

The Resilient Retail Club is a membership group and consultancy run by me, Catherine Erdly, small business consultant and retail expert.  

I offer expert support, education and encouragement to indie brands, makers, independent shopkeepers, Ecommerce sellers and online shops. 

If you create or curate products you are proud of, then I am here to offer the expert advice to make your small business better.

Why The Resilient Retail Club exists

Small business consultant offering expert support

I started working as a small business consultant to give me more flexibility and freedom, and I believe that all indie makers, online shopkeepers and independent brands should have the same opportunity. 

But let’s be honest – having flexibility and freedom in your business depends on making enough money, something that’s hard for many makers, brands and shops.

I started my small business consultancy and membership to share the tools and techniques that I have honed over 17 years in high-street retailers.  

Tools and techniques that can help independent retailers, online shops, Ecommerce brands and small indie makers get a handle on their small business.  

I want to help you grow your sales, boost your bottom line and create the business you set out to build.

The Resilient Retail Club client testimonials

How The Resilient Retail Club helps small business owners

Here is what indie makers, independent shopkeepers, brands and Ecommerce shops have said about working with me as their small business consultant

About
Gone are the days of impulsive spending just because our bank account looked healthy at a glance. Now, every expenditure is a result of careful consideration and strategic planning. We're not just buying; we're investing in what truly moves the needle for our brand.
Lifestyle store
About
Implementing a cash flow forecast into our business operations has been nothing short of transformative. For the first time, we have a crystal-clear picture of our financial future, which empowers us to make strategic decisions about what to spend and when. This newfound clarity means we're investing in the right products at the right time, significantly boosting our confidence in our purchasing strategy.
Interiors and fashion store
About
After years of grappling with the challenge of managing my finances during the festive season, this year marked a turning point for me. For the first time, I started the year with a bank account brimming with cash, a direct result of finally taking control over my Christmas spending. It was all about having a crystal-clear understanding of our stock levels and setting a firm budget.
Lifestyle and craft store
About
I have been battling for YEARS with how much stock I hold in the business. I knew it was a problem, I just didn't know what to do about it. For the first time ever I built strict monthly buying budgets into my annual cashflow forecast, so I could actively control how much I should be spending with each of my suppliers. The upshot is as follows: December - November YoY Net sales +1.21% Profit +548%”
Stationery Shop
About
I've found the mastermind so valuable! It's wonderful to have focus and a sense of accountability as well as guidance.
Ruth Sturdy
Founder
Working with a small business consultant

Who does The Resilient Retail Club help?

The Resilient Retail Club works with a variety of independent retailers, online sellers, Ecommerce brands, indie makers and shopkeepers in many product areas

Catherine Erdly's experience as a small business consultant

The expert support you need as your small business changes

I have over two decades experience in the retail industry including 17 years in high street retailers managing budgets of up to £400 million.  

Everything I do in The Resilient Retail Club as a small business consultant and expert is based off my experience in sales strategy, stock management and growing profits. 

Since 2018, I have been running my own small business consultancy and membership working with some of the most exciting independent retailers, Ecommerce brands, indie makers, online shops and shopkeepers.

I’m proud to be a Forbes.com contributor on the subject of starting and scaling a product business and a frequent press commentator on the retail industry.

Expert Mentor

I offer expert advice only where it is backed by serious experience. I'll always be honest if I'm not the best person to help.

Passionate Expert

You are passionate about your small business, and I am a consultant who is passionate about seeing your small business succeed.

Approachable Small Business Consultant

There is no such thing as a stupid question, and I will never let you feel uncomfortable or awkward about what you do or don't know.

Who The Resilient Retail Club helps

Business advice for product businesses

I help start-up and independent retailers and brands to grow their sales and profits, and build better businesses.

Whether that’s creating a sales strategy or helping them get clear on the direction for their business, I help build confidence and clarity.

The Resilient Retail Club clients

A selection of our wonderful clients

Gayle Mansfield Designs

West Sussex

Disko Kids

Birmingham

White Rain Designs

Hertfordshire

Neon Marl

Bedfordshire

Olive and Frank

Wirral

Birdsong

London

Acorn & Pip

Huddersfield

Mama Shack

Ashford

Hazel & Blue

Wiltshire

Cositas

St Albans
The Resilient Retail Club team

Offering clients and members exceptional support

The Resilient Retail Club support team are a key part of the consultancy and membership community

About

Kate Scott

She/Her
Membership Support

Kate offers outstanding support to The Resilient Retail Club small business members and ensures the smooth day-to-day running of the membership.

Where The Resilient Retail Club is based

Consultancy in South East London

Despite the stereotypes you hear about living in London, I know ALL my neighbours names and even help organise our yearly street party!  I’m proud to be based in South East London.

In addition, it’s just a short hop into Central London where I meet indie makers, Ecommerce brands, shopkeepers, independent retailers and online shops from all over the United Kingdom when I’m hosting an in-person strategy day. 

However, the beauty of my business is that I work predominantly online with an entirely remote team.  This means I can offer support and advice as a small business consultant to small businesses, makers, brands and shops wherever they are based.

 

The press' go-to retail expert

Expert small business consultant, contributor, speaker and writer for many small business and retail publications.

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The Resilient Retail Club business principles

I believe in small business as a force for good

I am passionate about how Ecommerce brands, online shops, indie makers, shopkeepers and independent small businesses can build a triple-bottom line that looks after people, planet and profit, in that order. 

Giving back

I donate 3% of The Resilient Retail Club total sales to charity via Work For Good. I was nominated as their Charity Champion in 2022.

Better Business Act

The Resilient Retail Club has signed the pledge aiming to ensure companies in the UK reflect the interests of society and the environment.

Social Enterprises

I have a special interest and experience in being a consultant and mentor for social enterprises and purpose-led brands.

Small Business Britain

I am proud to be a Small Business Britain Champion and regular collaborator on small business support campaigns.

The Resilient Retail Club small business awards

Award-winning small business consultancy and membership

I am proud to have judged, won and been nominated for several small business awards.

About

Top 25 Retail Influencers

Modern Retail
Selected
2023
About

Top 50 Advisers

Enterprise Nation
Finalist
2022
About

Business Chameleon

National Business Women's Awards
Finalist
2022
About

Good Retail Awards

Modern Retail
Judge
2022
About

Gift of the Year

Giftware Association
Judge
2023
About

Business Chameleon

SME Business Awards
Finalist
2022
About

Business Champion

National Business Women's Awards
Finalist
2021
About

Greater London Business Champions

Business Champions Awards
Finalist
2021
About

Positive Impact Award

SME Business Awards
Finalist
2021
About

Top 10 Advisers

Enterprise Nation
Winner - Best Sales Adviser
2021
About

Top Retail Influencers

ReThink Retail
Selected
2022
About

Small Biz 100

Small Business Saturday
Selected
2020
Ready to get the support your business needs?

Get in touch , let's see how I can help

News you can use

Join The Resilient Retail Club mailing list to receive The Weekly Sales Review, jam-packed full of useful information, events and expert advice for indie retailers, online sellers, Ecommerce brands and independent small businesses