About The Resilient Retail Club

Catherine Erdly

Small business consultant, independent retail expert and membership-host

What does The Resilient Retail Club do?

Practical advice and expert support for small businesses and retail brands

The Resilient Retail Club is a membership group and consultancy run by me, Catherine Erdly, small business consultant and retail expert.  

I offer expert support, education and encouragement to indie brands, makers, independent shopkeepers, Ecommerce sellers and online shops. 

If you create or curate products you are proud of, then I am here to offer the expert advice to make your small business better.

Why The Resilient Retail Club exists

Small business consultant offering expert support

I started working as a small business consultant to give me more flexibility and freedom, and I believe that all indie makers, online shopkeepers and independent brands should have the same opportunity. 

But let’s be honest – having flexibility and freedom in your business depends on making enough money, something that’s hard for many makers, brands and shops.

I started my small business consultancy and membership to share the tools and techniques that I have honed over 17 years in high-street retailers.  

Tools and techniques that can help independent retailers, online shops, Ecommerce brands and small indie makers get a handle on their small business.  

I want to help you grow your sales, boost your bottom line and create the business you set out to build.

The Resilient Retail Club client testimonials

How The Resilient Retail Club helps small business owners

Here is what indie makers, independent shopkeepers, brands and Ecommerce shops have said about working with me as their small business consultant

I've worked with Catherine as part of her membership and as a 1-1 client and she has really helped me get into the numbers of the business (something I'd very much shied away from previously) Catherine is a real wealth of knowledge when it comes to running a product based business and I felt fully understood and supported at a time when I was questioning how best to grow the business in a manageable way
Lauren Derrett
I can't recommend working with Catherine enough! I've been working with her on a one to one basis since 2020, and I credit working with her with transforming my business from kitchen table start up to award-winning brand. She is incredibly knowledgeable, thoughtful, supportive and practical.
Paula Warwick
I have recently had a business audit with Catherine and I honestly cannot recommend working with her enough. Catherine is an ideas machine, perfectly in tune with the challenges a small business owner can face and all about making your goals achievable. Thoroughly recommend.
Charlotte Loving
Catherine has visited us for business coaching sessions several times and is incredibly supportive and innovative, I especially love her meticulous planning when resolving difficulties I have encountered within the business.
Janis Hendrickson
Had it not been for her webinar, her daily inspiration and the chat room with like minded individuals, we would not be experiencing the success we are in our business in such a short time all I can say is THANK YOU!!!!! If anyone ever doubted the subscription price they should not!
Nicola Hogan
Working with a small business consultant

Who does The Resilient Retail Club help?

The Resilient Retail Club works with a variety of independent retailers, online sellers, Ecommerce brands, indie makers and shopkeepers in many product areas

Catherine Erdly's experience as a small business consultant

The expert support you need as your small business changes

I have over two decades experience in the retail industry including 17 years in high street retailers managing budgets of up to £400 million.  

Everything I do in The Resilient Retail Club as a small business consultant and expert is based off my experience in sales strategy, stock management and growing profits. 

Since 2018, I have been running my own small business consultancy and membership working with some of the most exciting independent retailers, Ecommerce brands, indie makers, online shops and shopkeepers.

I’m proud to be a Forbes.com contributor on the subject of starting and scaling a product business and a frequent press commentator on the retail industry.

Expert Mentor

I offer expert advice only where it is backed by serious experience. I'll always be honest if I'm not the best person to help.

Passionate Expert

You are passionate about your small business, and I am a consultant who is passionate about seeing your small business succeed.

Approachable Small Business Consultant

There is no such thing as a stupid question, and I will never let you feel uncomfortable or awkward about what you do or don't know.

Who The Resilient Retail Club helps

Business advice for product businesses

I help start-up and independent retailers and brands to grow their sales and profits, and build better businesses.

Whether that’s creating a sales strategy or helping them get clear on the direction for their business, I help build confidence and clarity.

The Resilient Retail Club clients

A selection of our wonderful clients

Gayle Mansfield Designs

West Sussex

Disko Kids


White Rain Designs


Neon Marl


Olive and Frank




Acorn & Pip


Mama Shack


Hazel & Blue



St Albans
The Resilient Retail Club team

Offering clients and members exceptional support

The Resilient Retail Club support team are a key part of the consultancy and membership community

Jo Harding

Marketing Support

As our resident expert writer and small business social media content producer, Jo crafts all things newsletters, blog posts and podcast related.

Kate Scott

Membership Support

Kate offers outstanding support to The Resilient Retail Club small business members and ensures the smooth day-to-day running of the membership.

Where The Resilient Retail Club is based

Consultancy in South East London

Despite the stereotypes you hear about living in London, I know ALL my neighbours names and even help organise our yearly street party!  I’m proud to be based in South East London.

In addition, it’s just a short hop into Central London where I meet indie makers, Ecommerce brands, shopkeepers, independent retailers and online shops from all over the United Kingdom when I’m hosting an in-person strategy day. 

However, the beauty of my business is that I work predominantly online with an entirely remote team.  This means I can offer support and advice as a small business consultant to small businesses, makers, brands and shops wherever they are based.


The press' go-to retail expert

Expert small business consultant, contributor, speaker and writer for many small business and retail publications.

The Resilient Retail Club business principles

I believe in small business as a force for good

I am passionate about how Ecommerce brands, online shops, indie makers, shopkeepers and independent small businesses can build a triple-bottom line that looks after people, planet and profit, in that order. 

Giving back

I donate 3% of The Resilient Retail Club total sales to charity via Work For Good. I was nominated as their Charity Champion in 2022.

Better Business Act

The Resilient Retail Club has signed the pledge aiming to ensure companies in the UK reflect the interests of society and the environment.

Social Enterprises

I have a special interest and experience in being a consultant and mentor for social enterprises and purpose-led brands.

Small Business Britain

I am proud to be a Small Business Britain Champion and regular collaborator on small business support campaigns.

The Resilient Retail Club small business awards

Award-winning small business consultancy and membership

I am proud to have judged, won and been nominated for several small business awards.

Top 25 Retail Influencers

Modern Retail

Top 50 Advisers

Enterprise Nation

Business Chameleon

National Business Women's Awards

Good Retail Awards

Modern Retail

Gift of the Year

Giftware Association

Business Chameleon

SME Business Awards

Business Champion

National Business Women's Awards

Greater London Business Champions

Business Champions Awards

Positive Impact Award

SME Business Awards

Top 10 Advisers

Enterprise Nation
Winner - Best Sales Adviser

Top Retail Influencers

ReThink Retail

Small Biz 100

Small Business Saturday
Ready to get the support your business needs?

Get in touch , let's see how I can help

News you can use

Join The Resilient Retail Club mailing list to receive The Weekly Sales Review, jam-packed full of useful information, events and expert advice for indie retailers, online sellers, Ecommerce brands and independent small businesses