Access the essential training, advice and support you need to get more customers, increase your revenue and build a business that supports you financially.
Did you know that many product businesses take over 50% of their ENTIRE yearly sales at Christmas?
Top retailers prepare over a year in advance, so if you don’t have a plan, then you’re already behind!
Don’t worry though, we’ll get you sorted with our Christmas Strategy in 5 days – kicking off Monday 15th July
This power-packed small business membership is the equivalent of having your own retail expert on your small business board.
I’m Catherine Erdly and I am a retail expert, with twenty three years of experience in all aspects of the industry from e-commerce to the high street.
I’m here to answer your burning questions, whilst you sit down with me to train you how to grow sales, get more customers and scale your business with confidence and authority.
There simply isn’t a better way to get access to a small business sales expert for a low monthly fee than inside our small business membership.
From email marketing to TikTok, we have 20+ workshop replays covering different tactics to grow sales.
In-depth courses covering how to grow sales in a sustainable, strategic way that fits your business perfectly.
Tools, templates and monthly planning sessions to help you become more proactive and less reactive growing sales.
Tools and workshops on ways to work more efficiently, focus on what matters and stay motivated.
Expert guidance and advice on all aspects of profitably pricing you products.
The entire focus of the Club is around ensuring that as you grow your top line, your bottom line is also thriving.
Controlling your stock is the hardest aspect of running a product business, so we've got courses to make it simpler.
A comprehensive set of courses to get you started wholesaling and create a valuable income stream.
Here’s how they feel about being in The Resilient Retail Club
Our members all have two things in common – that they are passionate about the products they sell, and that they want to grow their business. Here are some examples of the types of businesses our members run.
Your membership includes an extensive library of on-demand content you can watch as often as you like.
We have a selection of courses, masterclasses and workshops all designed to drive sales, gain customers and boost your bottom line.
On-demand, bite-size lessons and created with you in mind.
There are only four ways to grow your sales. Get more people to come, get more people to buy when they do come, get them to spend more when they buy and get them to come back more often. This course looks at each of these four elements in depth.
How to stop your product business eating you alive – this course is a companion to my book Tame Your Tiger.
We explore in depth the common issues faced by product business owners and how to self-diagnose when there just isn’t enough money in your business.
Everything you need to identify the key numbers to look at to manage your profits, tools to manage your stock and actions you can take to look after your bottom line.
Created in collaboration with Therese Oertenblad from Small Business Collaborative, this course contains all the information you need to start your wholesale journey.
The complete guide to confidently setting your prices in 4 simple steps
How to put concrete, tangible numbers against goals that you have for your business. For instance, how to work out what your sales need to be to pay yourself more or make your business your full time job.
Get started with this powerful tool, and learn the basics of what it is, what to say and how to get people to join your list!
How to successfully plan and execute a product launch
Each year we have a wide variety of resources and planners to help you get ready for the all-important festive selling season, from week-by-week planners to planning sessions, templates and more
This course covers the basics of how to get your business up and running quickly and effectively, to maximise your chances of success.
Over 300 other product business owners who are working to grow their sales, and are incredibly generous sharing their experiences.
Support, encouragement and a huge amount of knowledge and wisdom being shared with each other – this will quickly become your favourite place to be online.
I’m Catherine Erdly and I am a retail expert, with twenty years of experience in all aspects of the industry from e-commerce to the high street.
Having worked with household names such as Coast, Laura Ashley and Paperchase, as well as some of the most exciting independent start-ups, I have the real-life experience and inside knowledge of what makes a successful product business tick.
I am a Forbes.com contributor on the subject of starting and scaling a product business, a Small Business Britain Champion, judge of the Good Retail Awards and Gift of the Year, on the Editorial Board of Modern Retail and a frequent expert writer and speaker on the retail industry.
In short, I know retail, and I’m passionate about growing your sales!
There is no minimum sign up, so why not try us and see? After all, you are the best person to decide if this is right for you.
If you don’t see your question here, please get in touch, we’d love to help.
The short answer is, yes! 90% of members surveyed said that joining the club meant they were better equipped to drive their sales.
We believe that knowledge creates confidence, confidence leads to taking focused action, and focused action drives sales.
From courses showing you how to map out a sales strategy, to workshops from carefully selected experts on the latest sales tactics, all of the material in the club is aimed specifically at creative product businesses who want to grow, and presented in straight-forward, bite-sized pieces to fit around your busy life.
Coupled with the support and encouragement that comes from access to Catherine and the vibrant community, we leave no stone unturned when it comes to thinking of ways that we can motivate and empower our members to upskill themselves, feel more confident and take focused action to grow their sales.
If you create or curate beautiful products that you are proud of, then the Club is for you.
Courses such as the wholesale course may not be relevant if you are re-selling others products, but plenty of the material will be useful, from looking at sales strategies to understanding your figures.
The course “Start Your Business” is designed specifically for people with an idea or who are in the early stages of launching.
Members who have joined while launching their business have told me how useful they find it to have a community behind them!
Yes, for one fee you get instant access to the entire course library, the Facebook community and four live events a month (two ask me anything, social call and workshop).
No, you are welcome to cancel your membership at any time and your membership will expire at the end of that billing period (e.g. that month for monthly and at the end of that calendar year for yearly). There is no minimum sign up period.
You will have access to the courses and be able to work through them at your own pace for as long as you are paying for the membership.
Retail and small business expert contributor and commentator for the press
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