The Resilient Retail Game Plan Episode 136

5 Ways To Share The Honest Reality Behind Your Business Without Guilting Your Customer

Podcast show notes

5 Ways To Share The Reality Behind Your Business Without Guilting Your Customer

So, the inspiration for today’s episode came out of a conversation I was having with fashion brand consultant, Elizabeth Stiles. We chat often over WhatsApp, sometimes about the things that drive us crazy about small businesses – and on this occasion we both found ourselves bemoaning the recent trend of founders posting negatively framed content about their businesses.

Now, this episode is definitely not about shaming you if you’re having a tough time, or indeed if you’ve recently shared posts on social media to this effect! What I really want to discuss today are the risks of implementing such a strategy, the damage it can do to your brand and ultimately why it’s important to understand that there should be a line when it comes to sharing content built around your small business.

In today’s podcast, we’ll talk about compassion fatigue and not shifting your problems onto your customers. I discuss how retail is theatre, and how we as small business owners need to offer up escapism. We’ll also look at how to positively reframe your struggles and challenges, by thanking those who are supporting your small business and how we can authentically connect with our audience by “sharing the scar, not the wound”.

Don’t forget – use the code: 10podcast to get £10 off your first month when joining The Resilient Retail Club, and get your copy of “Tame Your Tiger” at: https://uk.bookshop.org/books/tame-your-tiger-how-to-stop-your-product-business-eating-you-alive/9781788604048

Interested in being a guest or sponsor of The Resilient Retail Game Plan?

Drop us an email to let us know why you think you’d be a great fit for our audience of small businesses and independent retail brands

Get more on the mailing list

Heaps of small business retail advice for your inbox

Sign up the The Resilient Retail Club mailing list for totally free advice and business help, the occasional digital download, updates from our podcast and promotions for indie retail brands

More from The Resilient Retail Game Plan

Dive into another episode of our small business podcast

Episode 186

Making the Most of Retail ROAR

Creating a Productive Team
Episode 185

Creating a Productive Team with Hayley Watts

Tame Your Tiger book by Catherine Erdly
Episode 184

Celebrating One Year of Tame Your Tiger

Colour Chronicles Story
Episode 183

Creating Memories: Ruth Sturdy and the Colour Chronicles Story

sales plan
Episode 182

Creating an Effective Retail Sales Plan for 2024

create a business that feels good
Episode 181

How to create a business that feels good (not just looks good)

News you can use

Join The Resilient Retail Club mailing list to receive The Weekly Sales Review, jam-packed full of useful information, events and expert advice for indie retailers, online sellers, Ecommerce brands and independent small businesses