Artificial intelligence certainly is a hot topic at the moment! There’s a lot of heady discourse flying back and forth in the news, as well as concerns about its use (or misuse) in specific contexts. Still, I think it’s worth remembering that AI, in the form of algorithmic and machine learning applications like Google Maps, has existed and been in use for a long time. It’s the advent of platforms like Chat GPT, which stands for Generative Pre-trained Transformer, that have really begun to shake things up and for creative product businesses, offer opportunities that could be quite transformative.

In today’s episode of The Resilient Retail Game Plan, we’ll be discussing a number of ways that you can use artificial intelligence in your business to fill gaps in your knowledge and save yourself one of the most important commodities of all – time! From customer service responses to product descriptions, we’ll look at how you can leverage AI to cut down on time-consuming copywriting. We’ll delve into generating blog posts, newsletters and even targeted ads. I’ll run some examples to demonstrate the idea generative capabilities of AI and we’ll also talk about the importance of maintaining your tone of voice and an eye for detail when working with this sort of technology.