Retail Strategy Programme

The Resilient Retail Strategy

Get to the heart of how to move your business forward with an in-depth business review and tailor made strategy

Simple, transparent pricing
£2990 plus VAT and yep, we have a payment plan too
Zoom & resume
The strategy process takes places across a mixture of Zoom calls, plus an in-person strategy day in London
One month of support
As well as our Zoom sessions, you'll have unlimited access by email & WhatsApp
Why work with me on your strategy?

Feeling like you are winging it in your business?

Retail in 2022 is brutal. Sales feel tougher, costs keep rising and what was working even a few months ago, isn’t necessarily working now.

It can also be hard, (if not impossible!) to get an overview of your business because you are so deeply in the detail each and every day.

With The Resilient Retail Strategy, you get an industry expert, who has worked with hundreds of businesses, to look over your key numbers and help you get a really good sense of where things are going well, and where you have room for improvement.

What does the Resilient Retail Strategy include?

An in-depth review of your business strategy

Following a clear structure, we take a thorough look at your business from an external and internal perspective

Kickoff Call: A 30 minute session to start our time together, and review the pre-work required so that you feel clear about how to complete it, and allowing you to ask any questions you might have.

An extensive questionnaire – you’ll be required to complete an in-depth survey of what you currently do, current sales performance and provide key metrics to help pinpoint where sales and profits can be maximised..

During this stage I will also be compiling my own notes and observations from an external perspective.

Once the pre-work has been completed, I will review the detail, and prepare for our strategy session toward the end of our second week together.

The focus of the session is to not only give you feedback on what the pre-work has uncovered, but to allow us to work collaboratively to start shaping the elements of your strategy.

After our strategy call, I will then spend time the following week preparing for an in-person day together.

We’ll spend a whole day together in London, from 10 – 3, to map out your strategy in more detail. This is a dynamic, intensive day together where we really dig into the detail of your business and create an exciting plan together that makes you feel energised and excited to get started.

The day will end with us mapping out together clear actions that you can take to move your business forward.

We will have a 60 minute call about 1 – 2 weeks after our day together to go over any questions or issues that may have come up as you start implementing the plan.

The project also gives you two-four weeks email or Whatsapp support after the final strategy review, to ask any questions you might have as you start to implement your findings.

The elements of your retail strategy

A deep dive into your sales strategy and profit potential

Profit margins and pricing

Looking at your costs, reassessing profit margins and creating a logical, profitable pricing architecture

Promotional strategy

A clear plan for promotional activities that allow you to grow sales without damaging your brand or bottom line.

Stock & inventory

Tackling your inventory management questions with industry best-practice and templates.

Fixed costs

Reviewing your outgoings and how these fit into the strategic big picture and support your bottom line.

Profitability monitoring

The key numbers you need to watch to ensure you are staying on track.

Income streams

Reviewing existing income streams and identifying future opportunities and areas for growth.


Who and what you need to put in place to support you as a business owner.

Range review

Looking at your product strategy to streamline your offering while maximising your profitability.

Testimonials for this service

What it's like working with me

Client experiences in their own words

Retail Strategy Programme
I've worked with Catherine as part of her membership and as a 1-1 client and she has really helped me get into the numbers of the business (something I'd very much shied away from previously) Catherine is a real wealth of knowledge when it comes to running a product based business and I felt fully understood and supported at a time when I was questioning how best to grow the business in a manageable way
Lauren Derrett
Retail Strategy Programme
I can't recommend working with Catherine enough! I've been working with her on a one to one basis since 2020, and I credit working with her with transforming my business from kitchen table start up to award-winning brand. She is incredibly knowledgeable, thoughtful, supportive and practical.
Paula Warwick
Retail Strategy Programme
Catherine has visited us for business coaching sessions several times and is incredibly supportive and innovative, I especially love her meticulous planning when resolving difficulties I have encountered within the business.
Janis Hendrickson
Retail Strategy Programme
I have worked with Catherine for many years to help me work strategically on the business. She has been a massive help in giving me clarity on everything from profit in the business to growth & moving to our new unit in 2021. She has a great way of making you see things clearly and I always left the meetings with new focus and lots of ideas as well as being really motivated in the next steps for the business.
Helen Dukes
Retail Strategy Programme
Working with Catherine has been one of the best things we could have done as business. We wish we'd done it years ago. Not only does she advise on long term strategy, but also short term firefighting and really caters her advise to your individual business needs and ethos.
Susanna Wen
Co-Founder and Designer
Who would benefit from a strategy review?

The expert advice you need to shape your business for the future

Creative and innovative product businesses who want expert input and clarity into improving the way that their business runs.

Suitable for those that sell online or offline, wholesale or direct to the consumer or a mix of all of those.

This offer is designed for established businesses. The process is tailored to you and your unique business and is designed to help you fill in any “blind spots” you might have as the founder.

Independent businesses' favourite retail expert

A selection of my previous clients

Wear ‘Em Out Pads


Batch 001


JH Skincare


Disko Kids




Mama Shack

All about Catherine

A small business and retail expert passionate about helping you grow

Since 2018 I have worked with hundreds of creative product businesses to grow their sales, manage their inventory, unlock their profit potential and build businesses that last.

In 2021 I was voted the UK’s number 1 sales advisor by Enterprise Nation. I founded The Resilient Retail Club to share my more-than two decades of industry experience with the most exciting sector of the retail industry – businesses just like yours.

I have more than twenty years of experience in the retail industry, managing budgets of up to £400 million.  

Working with me on your strategy gives you access to my deep industry experience and is an inspiring, motivating process.

I am warm and supportive, and share your passion for growing your business.

Ready to get clear on your business direction?

Let's talk

The next step in having me worth with you to create your business strategy is to schedule a no-obligation free call to see how I can help.

Frequently asked questions

Got questions about working together?

Don’t see what you’re looking for here?  Get in touch and we’d be happy to help

If you are unable to travel to meet in-person for our strategy day in London, then we can certainly do this part online.

However, in my experience it is very hard to work on Zoom for an extended period of time – two hours is about my maximum!

So in that case I would split our day into three sessions of 90 – 120 minutes each, split across 1 – 2 days.

I typically have one slot available for a strategy review per month, and I am currently booking for May 2023 and onwards.

Yes, you are able to join with a co-founder or business partner.

Yes, any session where we meet on Zoom is recorded and uploaded to a shared folder for you to access afterwards.  Many people prefer this as it means that they don’t need to take so many notes.

Yes, you can split the cost of the strategy package across 6 monthly payments.

News you can use

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