The Resilient Retail Game Plan Episode 142

Building Your Small Business On A Budget: Elizabeth Stiles

Podcast show notes

In episode 142 of The Resilient Retail Game Plan, I wrap up my short series about building your small business on a budget with my good friend and fashion brand consultant Elizabeth Stiles. Elizabeth and I share a lot of background and experience when it comes to the retail industry and understand the vital importance of sales strategy and skills when it comes to growing a business and that if small business owners don’t work on these areas they could end up with what amounts to a very expensive hobby!

So, in today’s podcast, we talk about trying to shift our mindsets around selling, appreciating that it can be a mutually beneficial exchange and not you pulling a fast one on your unsuspecting audience. We talk about the art of conversation, seduction and the power of emotion when it comes to people’s purchasing decisions. We also consider how we need to speak to our audience in different ways, understand that not everyone is ready to buy and that when things seem tough that we have to ‘sell through the silence’.

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Check out Elizabeth’s services over at:

And connect with her at:

About the featured guest

Elizabeth Stiles

Fashion Brand Consultant
Elizabeth Stiles - Fashion Brand Consultant
I’ll help to bring your ideas to life, give you a serious confidence boost along the way and share the fundamental practical knowledge that helps to form a financially sustainable business.

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