How Can Small Online Businesses Increase Their Organic Traffic?

If you own a small online business, organic traffic and unpaid search results can increase your revenue. Unlike Google Ads or other paid advertisement channels, there are no direct expenses involved. Organic traffic refers to when a user finds and visits your website by utilising a specific keyword based on a suggestion of the search […]

What is a typical website conversion rate for an online shop

Having a good idea of what your conversion rates are is key to running your product business. Thankfully there is a clear and straightforward way of projecting this and especially so for your website sales. The conversion rate formula The conversion rate of a website is measured by taking the number of sales and dividing […]

How to succeed on Etsy

Over the past year Etsy has had incredible growth, reporting a year over year 128.1% growth in the third quarter with a total revenue of $451.5 million. This growth saw a further 9.6 million new buyers in the third quarter alone, which is clear evidence that consumers are currently wanting to buy unique handmade products […]