If you own a small online business, organic traffic and unpaid search results can increase your revenue. Unlike Google Ads or other paid advertisement channels, there are no direct expenses involved.
Organic traffic refers to when a user finds and visits your website by utilizing a specific keyword based on a suggestion of the search engines. Studies have revealed that many top-ranking pages obtain a third of their organic traffic through keywords.
If you want to improve the amount of organic traffic your small online business generates, you will need to work on your approach.
Here are some steps on how small online businesses can increase their organic traffic.
1. Improve your SEO
Search engine optimisation (SEO) can boost your organic traffic and online ranking. By implementing SEO, you can:
- Choose suitable keywords
- Optimise your images
- Optimise your content and make it more understandable to search engines
Search engines such as Google want to deliver valuable and relevant answers to their users’ queries. Your small online business store should perform exactly the same role by answering questions about your product offers. If you are looking for content ideas, you should begin with your customers’ queries.
You must ensure that you provide high-quality content.
Product description
It will be easier to increase your organic traffic if you provide all the relevant details about your products and services. In addition, don’t forget to include suitable keywords in the product descriptions.
Besides incorporating keywords, remember that you are writing content for people, not search engines. For this reason, you need to mention all the features and benefits of your products, and make the script appealing to your readers.
2. Engaging and interesting blogs
Posting blogs on your website can also increase your organic traffic. According to HubSpot, publishing 15 blogs or more per month can boost your organic traffic by 500%.
The best way of enticing your target audience to visit your website is to incorporate blogs that will offer solutions to their problems.
3. Make sure you have enough landing pages
Landing pages can include more specific content about your products and services. You should see these pages as an opportunity to present a strong call to action regarding your special deals and offers. Your landing page is the gateway to your small online business.
4. Organic Traffic and Paid Advertisements
Although the cost of organic traffic is very low, it has significant disadvantages, including:
- Requires too much work
- An increase in ranking and online traffic will take time
- The ranking can be volatile
Meanwhile, paid advertisements can provide your online store with several advantages that organic traffic cannot offer. According to Springhill Marketing, Google Ads is the most popular platform and is used by thousands of businesses across the globe. By implementing an appropriate strategy, Google can provide the following benefits:
An extensive reach to your target customers
Billions of online searches are conducted every day. Google Ads can help your post appear to users who are most likely to buy your products and services. Google also allows you to customise your ads based on the specific stages of a customer’s journey. Whether they are simply comparing products or are ready to make a purchase, your ads can help convince them to spend their money on your site.
5. An effective return on investment (ROI) using various bidding strategies
Google uses the bidding method to sell ad space. By using suitable techniques and keywords, you can achieve your goals without spending too much money. If the ad is performing well, increase the budget. Otherwise, reduce your investment or stop the ad.
If you are unfamiliar with Google Ads, it is advisable to seek expert help. Remember, with just a minimal investment, you can achieve all your small online business objectives.
Conclusion
Generating organic traffic is an effective and almost cost-free way of attracting customers and increasing sales. Although it will involve considerable effort and patience on your behalf, it is achievable. SEO is the best tool to adopt to increase your organic traffic. You will need to find the most appropriate keywords for your small online business, and optimise your site’s content and images.
While organic traffic has its advantages, paid advertisements, such as Google Ads, can provide you with a wider but targeted audience. Although organic traffic and Google Ads can both help grow your small online business, they don’t have to compete with one another. Instead, by utilising both methods, you can cover any inherent weaknesses.
