I think we can all agree that Christmas wouldn’t be much of a success if Santa Claus didn’t show up, and the same holds true for your business. If you don’t put the time and effort in to get yourself out there and make your brand and your products more visible you won’t be taking full advantage of one of the most lucrative sales seasons in the calendar.
Incredible products will sell themselves, but some of your lines will need a little TLC to get them flying off the shelves. That’s why it’s not only important but essential to break through those barriers of self-consciousness, embrace repetition and shout loud and proud about your wonderful offerings in the run-up to the big day.
In this episode, I speak to fashion brand consultant Elisabeth Stiles. After working for 14 years in the industry, Elisabeth now works with purpose-driven independent brands to help support them with their manufacturing, marketing and mindset and she’s a real visibility queen.
In this podcast, we discuss the importance of giving your products the exposure they deserve, how the more you talk, the more you have to talk about and how if you focus on your sales, your operations will take care of themselves.