The Resilient Retail Game Plan Episode 66

The Importance Of Showing Up At Christmas With Elisabeth Stiles

Podcast show notes

The Importance Of Showing Up At Christmas With Elisabeth Stiles

I think we can all agree that Christmas wouldn’t be much of a success if Santa Claus didn’t show up, and the same holds true for your business. If you don’t put the time and effort in to get yourself out there and make your brand and your products more visible you won’t be taking full advantage of one of the most lucrative sales seasons in the calendar.

Incredible products will sell themselves, but some of your lines will need a little TLC to get them flying off the shelves. That’s why it’s not only important but essential to break through those barriers of self-consciousness, embrace repetition and shout loud and proud about your wonderful offerings in the run-up to the big day.

In this episode, I speak to fashion brand consultant Elisabeth Stiles. After working for 14 years in the industry, Elisabeth now works with purpose-driven independent brands to help support them with their manufacturing, marketing and mindset and she’s a real visibility queen.

In this podcast, we discuss the importance of giving your products the exposure they deserve, how the more you talk, the more you have to talk about, and how if you focus on your sales, your operations will take care of themselves.

Get in touch with Elisabeth about working together via her website and you can follow and connect with her on Instagram.

Interested in being a guest or sponsor of The Resilient Retail Game Plan?

Drop us an email to let us know why you think you’d be a great fit for our audience of small businesses and independent retail brands

Get more on the mailing list

Heaps of small business retail advice for your inbox

Sign up the The Resilient Retail Club mailing list for totally free advice and business help, the occasional digital download, updates from our podcast and promotions for indie retail brands

More from The Resilient Retail Game Plan

Dive into another episode of our small business podcast

Effective Stock Management
Episode 206

How to Find Your Perfect Christmas Inventory

Mike Cole, Co-founder of Milico smiling at the camera
Episode 205

Christmas in July: Thriving Through the Christmas Season with Mike Cole

Product Business and Christmas Strategy with Catherine
Episode 204

Christmas in July: Why Now is the Time to Plan Your Christmas Strategy

Catherine Erdly Cash flow
Episode 203

5 Elements for Better Retail Cash Flow (SHOPS)

Annabel Gonifas, mastermind Mindset Impacts
Episode 202

How Your Mindset Impacts Your Business with Annabel Gonifas

Product Business and Christmas Strategy with Catherine
Episode 201

5 Lessons I’ve Learned from Ambitious Product Business Owners

News you can use

Join The Resilient Retail Club mailing list to receive The Weekly Sales Review, jam-packed full of useful information, events and expert advice for indie retailers, online sellers, Ecommerce brands and independent small businesses