The Resilient Retail Game Plan Episode 91

Social Entertainment and Embracing The Creative with Thomas Rankin

Podcast show notes

Social Entertainment and Embracing The Creative with Thomas Rankin

You need only take a quick scan of the apps on your smartphone to see how dramatically the landscape of social media has changed since Facebook got the ball rolling in earnest all those years ago. Social media has not only been at the forefront of adopting and trialling new tech but in many cases platforms like Instagram and TikTok have been the change-makers themselves, tweaking their platforms, prioritising content and harnessing data in an effort to win the fight for your attention (and cash!) in an increasingly competitive digital market.

In today’s episode, I speak to Thomas Rankin, the co-founder and CEO of Dash Hudson, an all-in-one social entertainment marketing software platform for the world’s biggest brands. Helping to create and share photos and videos that people care about, Dash Hudson empowers brands to predict performance, analyse trends, and accelerate growth across key visual marketing and e-commerce channels.

In today’s podcast, we drill down into the collision of culture and tech that is social entertainment, and how it marks a sharp shift from a focus on connections and curated content to of-the-moment and organic entertainment. We also discuss the opportunities on offer for those willing to take risks and remain creatively flexible as well as how influencer marketing has evolved to include ‘creators’ and will continue to in the future.

Get in touch with Thomas at LinkedIn.

And connect with Dash Hudson at:

Interested in being a guest or sponsor of The Resilient Retail Game Plan?

Drop us an email to let us know why you think you’d be a great fit for our audience of small businesses and independent retail brands

Get more on the mailing list

Heaps of small business retail advice for your inbox

Sign up the The Resilient Retail Club mailing list for totally free advice and business help, the occasional digital download, updates from our podcast and promotions for indie retail brands

More from The Resilient Retail Game Plan

Dive into another episode of our small business podcast

create a business that feels good
Episode 194

The Second Golden Rule of Stock Management

First Golden Rule for Effective Stock Management
Episode 193

The First Golden Rule for Effective Stock Management with Catherine Erdly

Branding and Website Design
Episode 192

A Retail Owners Guide to Effective Branding and Website Design with Tamsin Rennie

Google Shopping Ads
Episode 191

Dive into Google Shopping Ads with Sara Jones

sales plan UK Recession Creating a Business
Episode 190

Four Golden Rules to Creating a Business You Love

What Your Customers Katie Tucker
Episode 189

Uncovering What Your Customers Really Want with Katie Tucker

News you can use

Join The Resilient Retail Club mailing list to receive The Weekly Sales Review, jam-packed full of useful information, events and expert advice for indie retailers, online sellers, Ecommerce brands and independent small businesses