The Resilient Retail Game Plan Episode 47

Purchase-Planning and Pinterest

Podcast show notes

Purchase-Planning and Pinterest

With ever-improving engagement platforms and tools giving business owners so many different ways to reach potential customers, it’s important to diversify your marketing channels in order to get your products in front of the right people.

Due to their cultural ubiquity, Facebook and Instagram might be some of the first platforms that come to mind when you’re thinking of where to advertise and even sell your products – but social media platforms users aren’t primarily scrolling for products, meaning you might not see the best return on your time and money.

Built to drive traffic and proven to reach buyers early in their purchasing journey, Pinterest is different! I spend today’s episode speaking to paid advertising and Pinterest specialist Vanessa Rinaldi (aka Mrs Social) on why the fast-growing visual search engine is such a game-changer for small business owners.

We discuss how Pinterest’s primary function of helping users ‘curate their future’ aligns with purchase-planning behaviours and produces invaluable pre-trend data, as well as the huge advantage of the evergreen, egalitarian display of content afforded by the platform.

Get in touch with Vanessa about working together here and you can follow and connect with her at: Instagram.

Further Resources:

Interested in being a guest or sponsor of The Resilient Retail Game Plan?

Drop us an email to let us know why you think you’d be a great fit for our audience of small businesses and independent retail brands

Get more on the mailing list

Heaps of small business retail advice for your inbox

Sign up the The Resilient Retail Club mailing list for totally free advice and business help, the occasional digital download, updates from our podcast and promotions for indie retail brands

More from The Resilient Retail Game Plan

Dive into another episode of our small business podcast

Father's Day Marketing Catherine
Episode 199

12 Essential Father’s Day Marketing Tips for Your Product Business

Cash Flow in Retail Catherine Erdly
Episode 198

5 Truths About Cash Flow in Retail

Content Creation Char-Dixon-Loudmouth
Episode 197

Social Media Content Creation Secrets with Char Dixon

Stock Management
Episode 196

Your Stock Management Questions Answered

Stock Management with Catherine
Episode 195

The Third Golden Rule of Stock Management

Stock Management
Episode 194

The Second Golden Rule of Stock Management

News you can use

Join The Resilient Retail Club mailing list to receive The Weekly Sales Review, jam-packed full of useful information, events and expert advice for indie retailers, online sellers, Ecommerce brands and independent small businesses