Purchase-Planning and Pinterest
With ever-improving engagement platforms and tools giving business owners so many different ways to reach potential customers, it’s important to diversify your marketing channels in order to get your products in front of the right people.
Due to their cultural ubiquity, Facebook and Instagram might be some of the first platforms that come to mind when you’re thinking of where to advertise and even sell your products – but social media platforms users aren’t primarily scrolling for products, meaning you might not see the best return on your time and money.
Built to drive traffic and proven to reach buyers early in their purchasing journey, Pinterest is different! I spend today’s episode speaking to paid advertising and Pinterest specialist Vanessa Rinaldi (aka Mrs Social) on why the fast-growing visual search engine is such a game-changer for small business owners.
We discuss how Pinterest’s primary function of helping users ‘curate their future’ aligns with purchase-planning behaviours and produces invaluable pre-trend data, as well as the huge advantage of the evergreen, egalitarian display of content afforded by the platform.