The Resilient Retail Game Plan Episode 51

(Merry) Digital Marketing With Narada McKoy

Podcast show notes

(Merry) Digital Marketing With Narada McKoy

If the previous few episodes hadn’t made it abundantly clear, prepping and optimising your product business for Christmas is absolute vital if you want to make the most of the year’s peak purchasing season. Building genuinely engaged audiences and deploying successful marketing campaigns doesn’t happen overnight, you have to get a strategy in place and when it comes to the festive period, the earlier the better.

In today’s episode we speak to Narada McKoy, founder and director of Bravada, who specialise in digital strategy, performance marketing and app marketing. Having learnt a thing or two at Amazon as a Marketing Manager and after heading up growth and customer engagement at Adidas, Narada is my go-to expert for implementing best practice when it comes to digital marketing.

In this podcast we discuss how to start with the customer and work backwards, the seasonal shifts you might see in purchasing behaviours and how there’s no shortcuts to building loyalty. We also delve into the long-term opportunities afforded by ‘prospecting’, utilising ‘Dark Social’ and how your friends and family could help you better understand your customer base.

Get in touch with Narada McKoy about working together at https://www.bravada-uk.com/ and you can follow and connect with him at:

Linkedin

Instagram

Further Resources:

https://analytics.google.com/

https://developers.google.com/web/tools/lighthouse

Interested in being a guest or sponsor of The Resilient Retail Game Plan?

Drop us an email to let us know why you think you’d be a great fit for our audience of small businesses and independent retail brands

Get more on the mailing list

Heaps of small business retail advice for your inbox

Sign up the The Resilient Retail Club mailing list for totally free advice and business help, the occasional digital download, updates from our podcast and promotions for indie retail brands

More from The Resilient Retail Game Plan

Dive into another episode of our small business podcast

Episode 191

Dive into Google Shopping Ads with Sara Jones

sales plan UK Recession
Episode 190

Four Golden Rules to Creating a Business You Love

What Your Customers Katie Tucker
Episode 189

Uncovering What Your Customers Really Want with Katie Tucker

sales
Episode 188

Breaking through Sales Myths with Sara Dalrymple

sales plan UK Recession
Episode 187

A Resilient Retail Pep Talk – The UK Recession

Retail ROAR
Episode 186

Making the Most of Retail ROAR

News you can use

Join The Resilient Retail Club mailing list to receive The Weekly Sales Review, jam-packed full of useful information, events and expert advice for indie retailers, online sellers, Ecommerce brands and independent small businesses