The Resilient Retail Game Plan Episode 49

Getting Ready For Christmas…In July with Joanne Griffin

Podcast show notes

From the sounds of Slade and Band-Aid permeating the airwaves to the snowflake fringed points of sale at seemingly every checkout, for better or worse, Christmas seems to start earlier every year. On average, the buying public might resent the idea of turning their thoughts to the festive season as soon as the Hallowe’en decorations are down, but with one-third of all retail sales taken in the six-week run-up to Xmas, the reality for retailers is that their Chrimbo considerations have to start a whole lot earlier…and I’d suggest that’s as early as July!

So for today’s episode, I’ve enlisted retail mentor (and my fellow ‘Get Set for Christmas’ workshop host) Joanne Griffin, who kindly shares her top Christmas planning and product tips. With 13 years of experience, from working at Not On The High Street to helping home, gift and lifestyle brands to spot new retail opportunities, Joanne has a great deal of commercial knowledge as well as an eye for design and truly knows what it takes to foster a fruitful festive season. In this episode, we talk about creating a stress-free Christmas by seizing upon a slow summer and getting a plan in place, the importance of looking outside your own niche for both product and marketing inspiration and how ever-evolving consumer attitudes and behaviours mean that you need to try to meet your customer where they’re at.

Get in touch with Joanne about working together at and you can follow and connect with her at:




Further Resources:

Use the code Podcast10 to get 10% off lifetime access to the Get Set for Christmas course.

Interested in being a guest or sponsor of The Resilient Retail Game Plan?

Drop us an email to let us know why you think you’d be a great fit for our audience of small businesses and independent retail brands

Get more on the mailing list

Heaps of small business retail advice for your inbox

Sign up the The Resilient Retail Club mailing list for totally free advice and business help, the occasional digital download, updates from our podcast and promotions for indie retail brands

More from The Resilient Retail Game Plan

Dive into another episode of our small business podcast

The Resilient Retail Club - small business experts
Episode 149

10 Minute Small Business Tips: Creating A Product Your Customer Really Wants

Episode 148

Small Business Update – Using Artificial Intelligence In Your Creative Product Business

The Resilient Retail Club - Small business experts - sales
Episode 147

7 Vital Ways To Avoid Giving Up On Slow Sales Days

The Resilient Game Plan Podcast - Hannah Burn, small business founder
Episode 146

From Side Hustle To Full Time With Hannah Burn

The Resilient Retail Club - Small Business Experts
Episode 145

A Resilient Retail Reflection: Ten Highlights From The Last Three Years

The Resilient Retail Club - Small business experts - Father's Day planning
Episode 144

Making The Most Of Father’s Day In Your Business

News you can use

Join The Resilient Retail Club mailing list to receive The Weekly Sales Review, jam-packed full of useful information, events and expert advice for indie retailers, online sellers, Ecommerce brands and independent small businesses