The Resilient Retail Game Plan Episode 116

5 Crucial Factors To Keep In Mind When Planning Christmas Promotions

Podcast show notes

5 Crucial Factors To Keep In Mind When Planning Christmas Promotions

We might still have Hallowe’en and Thanksgiving ahead of us but as we all know the festive event that we really need to set our sights on is Christmas.

Now, we’re all very familiar with the red sale signs of the high street, and with the yearly routine of seasonal discounts offered by large retailers you’d forgiven for thinking that slapping a “20% off everything” banner across your website might put you in good stead come the end of Q4 – but this week I’m here to tell you to hold your horses (or maybe that should be reindeer?) as properly profitable promotions require some real planning.

In episode 116 of The Resilient Retail Game Plan, I cover the five crucial factors to keep in mind when planning your Christmas promotions. We’ll look at the different types of promotions to use, as well as the ideal frequency and proximity of when you deploy them. I’ll also discuss why preparation is key and how, at the end of the day, these promotions aren’t really for the customer, they’re for you!

If after this podcast you want even more info and tips on planning for Xmas 2022, make sure to tune in to my live talk at 1 pm on the 27th of October at resilientretailclub.com/christmas

Interested in being a guest or sponsor of The Resilient Retail Game Plan?

Drop us an email to let us know why you think you’d be a great fit for our audience of small businesses and independent retail brands

Get more on the mailing list

Heaps of small business retail advice for your inbox

Sign up the The Resilient Retail Club mailing list for totally free advice and business help, the occasional digital download, updates from our podcast and promotions for indie retail brands

More from The Resilient Retail Game Plan

Dive into another episode of our small business podcast

create a business that feels good
Episode 194

The Second Golden Rule of Stock Management

First Golden Rule for Effective Stock Management
Episode 193

The First Golden Rule for Effective Stock Management with Catherine Erdly

Branding and Website Design
Episode 192

A Retail Owners Guide to Effective Branding and Website Design with Tamsin Rennie

Google Shopping Ads
Episode 191

Dive into Google Shopping Ads with Sara Jones

sales plan UK Recession Creating a Business
Episode 190

Four Golden Rules to Creating a Business You Love

What Your Customers Katie Tucker
Episode 189

Uncovering What Your Customers Really Want with Katie Tucker

News you can use

Join The Resilient Retail Club mailing list to receive The Weekly Sales Review, jam-packed full of useful information, events and expert advice for indie retailers, online sellers, Ecommerce brands and independent small businesses