Especially when it comes to living in the age of Coronavirus, we’re fortunate enough to be better connected than ever. Social media platforms, online forums and community-centric apps have given us the tools to enjoy, learn and share our interests and passions with like-minded people from all around the world – but when it comes to product businesses, it’s a surprisingly under-utilised engagement tool.
Online communities can not only extend your reach far beyond a traditional brick-and-mortar store but can help produce organic and long-lasting brand engagement with customers who will willingly champion and support your brand.
In today’s episode, I speak to the founder of the Jewellers Academy, Jessica Rose. Following the close of Jessica’s physical school, the Jewellers Academy now operates online and offers everything you need to learn when it comes to jewellery making and building and growing a successful business.
We discuss making your customer’s experience bigger than the product itself, the importance of finding the right community platform for you and your customers and the variety of ways you can foster relationships, keep your brand active and your community engaged.
Head over to https://www.jewellersacademy.com/ to check out the Academy and connect with Jessica at:
