What Role A Physical Store Can Play For A Retail Brand With Katie Mitchell

The retail landscape is constantly evolving. From the continued growth in online shopping, to the collapse of the department store model, as well as the effect of lockdowns on the high street, we’ve seen a lot of change in the last few years, especially when it comes to physical stores. When the need to buy a product is no longer enough reason to go to an actual store, how can brands ensure that they stay connected with their consumers?

In episode 166 of The Resilient Retail Game Plan, I speak with Katie Mitchell, Managing Director of Seen Studios, a creative retail design and production agency, about re-evaluating the full consumer journey and how to create synergy between online and offline activity through human connection.

In this podcast, we talk about what approach to take when bringing online brands offline, building flexibility into your commercial space and injecting some drama and theatre into experiential experience of shopping. We also discuss the importance of staying true to who you are as a brand and how building communities through loyalty and trust looks to be the future of the retail.