The Resilient Retail Game Plan Episode 155

Building a small business on Amazon with Emily Johnson

Podcast show notes

Building a small business on Amazon with Emily Johnson

No business has shaped online retail, perhaps all retail, the way that Amazon has. Since its founding in 1994, the e-commerce giant has grown to become one of the most influential economic and cultural forces in the world, forever changing the way that we shop and sell.

The idea then of trying to build a small business on such a huge, busy and complex marketplace might seem a bit daunting at first, but in episode 155 of The Resilient Retail Game Plan, I speak to Amazon expert Emily Johnson who shares how she created her own semi-passive brand on the e-commerce platform and what you need to know to make the best go of setting up shop.

In this podcast, we discuss the importance of research, the benefits of getting to grips with optimisation and marketing, and what different business models Amazon has to offer. We also talk about sales platform glitches, troubleshooting your product listings and why it’s worth looking into brand protection in the forms of design registrations and trademarking.

Check out Emily’s Amazon coaching services at:

And connect with her at:

Don’t forget – use the code: 10podcast to get £10 off your first month when joining The Resilient Retail Club.

If you enjoyed this podcast episode have a listen to episode 148 ‘Small Business Update – Using Artificial Intelligence In Your Creative Product Business’.

About the featured guest

Emily Johnson

Hello Dream
I’m Emily, and I have been successfully selling my own brand on Amazon for over 10 years and now sell in 15 countries around the world, so I have an excellent understanding of how it can be achieved. With my expertise, knowledge and support, I teach others how to leverage Amazon and create additional revenue streams, with professionalism and integrity, showing you can achieve your entrepreneurial goals and striking the balance between business and personal life.

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