The Resilient Retail Club

Expert support starting, growing, and scaling your retail business

Let retail and small business expert Catherine Erdly support your retail business to grow your sales and profits to create a business that lasts

The introduction to The Resilient Retail Club

Do you need support with your small product business?

Want to get support, work more efficiently and grow your sales & profits?

Then you’re in the right place! I’m an expert working with independent product businesses to improve how their small business runs.

Join The Retail Sales Game Plan

A 16 week live course to create and implement a sales strategy that lasts a lifetime

Growing your product business just got easier. 

You are moments away from the essential training, expert advice and supportive community that you need to start, grow or scale your small business.

The Retail Sales Game Plan is here to make sales a strategic, easy, and baked-in part of your business.

Trusted by over 350 independent retail businesses

Glowing reviews from growing businesses

The Resilient Retail Club is made up of small businesses from indie makers, online brands, Ecommerce shops and independent retailers.  This is what they say about being a member

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It has just transformed my business. It’s been the best investment I’ve made, probably in the last five years.
Amy
Founder
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If you’re serious about moving your business forward, Retail by Design is the perfect way to do it. The mentorship and support you get are completely invaluable — it’s hands down one of the best investments you can make in yourself and your business.
Ivy
Founder
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I got so much more out of working with Stock Doctor, more than my original intention, helping me making it a healthy business and actually achieving my goals.
Genevieve
Founder
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I had the best-selling month of the year, so I was really happy and sold through a lot of stock, and I wouldn't have been able to do any of that without Catherine's help.
Amy
Founder
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Having someone to bounce ideas off, who actually gets retail, changed everything.
Laura
Founder
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If you are thinking about joining Retail by Design, it’s a no-brainer… The information is absolutely worthwhile and important, and it will save you mistakes, time, and effort because Catherine can help you through it all.
Dana Davidoff
Founder
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I felt like I was doing well, but I just knew that I needed someone to help me take it to the next level. Working with Catherine came at the right time and was the right thing to do for my business.
Julia
Owner
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My Stock Doctor membership is the most useful money I spend every month.
Sarah
Founder

Stock Doctor

Your business numbers, done-for-you. More cash, less stress.

Retail By Design

My most popular expert consultancy package for ongoing support

The Retail Sales Game Plan

The very best online space for product business owners
All about Catherine Erdly

Small business and retail expert consultant

I’m Catherine Erdly and I am an expert small business and retail consultant with experience in all aspects of the retail industry from e-commerce to the high street.  

I have worked with household names such as Laura Ashley and Paperchase, as well as with hundreds of exciting independent and start-up retailers and brands as a consultant.

With over 25 years experience in the retail industry,  I have the real-life experience and inside expert knowledge of what makes a successful product business tick.  

The press' go-to retail expert

I have been a featured retail and small business expert for many publications

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Latest on the Podcast

The Resilient Retail Game Plan

Fluff-free small business advice and behind-the-scenes interviews that inspire product founders, and share the realities of running a successful independent retail business today.

The Resilient Retail Club Blog

Expert ideas and inspiration to grow your small business

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What Can You Expect on a Sales Call for Retail By Design?
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3 easy tips for nailing your small business stock levels for Christmas 2025
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Order the book by Catherine Erdly

Tame Your Tiger: How to Stop Your Product Business Eating You Alive

Out now, Tame Your Tiger takes Catherine Erdly’s retail experience and expert knowledge, and packages it in a supportive and encouraging book.

Essential reading for independent shopkeepers, e-commerce small businesses, indie makers, new small business founders and anyone who wants more support growing their product business.

News you can use

Join The Resilient Retail Club mailing list to receive The Weekly Sales Review, jam-packed full of useful information, events and expert advice for indie retailers, online sellers, Ecommerce brands and independent small businesses