The height of the Christmas selling season is right around the corner, with more eyes on your business than at any other time in the year.
It’s the perfect opportunity to pull together tantalising offers to encourage your customers to snap up some festive delights.
But with so many other demands on your time, it can be hard to be sure you are making the most of any promotion that you put together.
Catherine Erdly is a small business retail expert, writing regularly for Forbes.com and featured on the BBC, Channel 4, Channel 5, The Times and many other publications speaking and writing about running a product business today.
She has over 22 years industry experience, including 17 years creating sales and promotional strategies for multi-million pound high street retailers.
As the founder of The Resilient Retail Club, she is on a mission to help creative product businesses grow their sales, manage their stock and build long lasting businesses, through 1-2-1 sessions and her membership group.
Join The Resilient Retail Club mailing list to receive The Weekly Sales Review, jam-packed full of useful information, events and expert advice for indie retailers, online sellers, Ecommerce brands and independent small businesses