Sarah launched The Kitchen Table as a dream business: a bookshop for food lovers with a curated range of spices, tools and gifts. But her buying habits—sparked by excitement, not strategy—left her with piles of lovely things but no clear plan.
She didn’t enjoy spreadsheets and found stock reports overwhelming. There was no real forecasting, no control—and a whole lot of stress.
Sarah knew her strengths were in creativity and customer experience—not analytics. She wanted clarity on what was selling, when to reorder, and how to manage her cash flow without second-guessing herself.
Those monthly calls became the most valuable hours of her month.
"She’s kept me sane this year. It’s like having an expert on your team who genuinely gets it."

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