How Ruth Had Her Best Sales Year Yet!

The struggle

When Ruth first joined Retail by Design, Colour Chronicles was growing but lacked a defined plan. Ruth was handling everything alone and wanted a fresh perspective on how to scale, manage stock, and strengthen her marketing.

“When I first started with Catherine, we took a deep dive into all aspects of my business. ”

The business

Colour Chronicles

London

The client

Ruth Sturdy

Key result

From scattered priorities to streamlined growth with confidence

Timeframe

12 months

Service used

Retail by Design

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The why

Ruth was looking for clarity, focus, and expert guidance to grow her business sustainably.

“Catherine’s so great at making you laser focus on the things that you need to look at, do more of what’s working and realise what you can and can’t do.”

The work

We focused on honing the strategy for the business, and putting the right support in place.

Here's what we worked on

Sales and Forecasting

Building a forward plan and aligning stock with seasonal sales peaks.

Marketing

Improving email campaigns and planning digital downloads to drive traffic.

Wholesale & Amazon

Identifying growth opportunities and troubleshooting fulfilment challenges.

Mindset & Strategy

Helping her prioritise what matters most and cut through overwhelm.

The results

Ruth has gained both clarity and confidence.

“Catherine’s approach to supporting you for small business is just second to none. She knows everything there is to know, and she takes a real, genuine interest in your business and helps you in the very best way.”