How Laura Built The Structure She Needed To Enjoy Record Sales

The struggle

When Laura joined Retail by Design, My Urban Trail was on a solid growth trajectory but lacked the structure and control she needed to feel confident.

She wanted a clear plan to handle stock, forward orders, and growth without the constant feeling that she was “just reacting” to what was happening.

“I was so concerned with keeping and maintaining good control as a business and also knowing a clear path of where I was going and not being so worried that something would go wrong.”

The business

My Urban Trail

Quality outdoor clothing for women

Derbyshire

The client

Laura

Key result

From steady growth to stronger systems and a clear path forward

Timeframe

6 months

Service used

Retail by Design

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The why

As a solo founder, Laura knew she needed expert eyes on her business.

She valued the combination of strategy, accountability, and retail expertise , someone who could simplify the numbers and give her the confidence to plan ahead.

“Catherine has been fundamental to really help me progress, help the brand progress and be that other someone on the end of the phone that I can talk, discuss ideas with.”

The work

Working together, we focused on creating a clear operational and financial roadmap

Here's what we worked on

Stock Planning

We built out a working stock and sales plan with seasonal drops, and forecasting so Laura could check progress monthly.

Sales and Promotion Strategy

Introduced targeted promotions to clear stock and inject cash, while mapping out launches and autumn sales activity.

Streamlined Systems & Processes

Supported her with ways to cut workload and simplify processes from Shopify POS setup to barcodes and improved returns management.

Mindset & Focus

Encouraged her to step back, celebrate milestones, and build confidence in her business direction.

The results

Laura has transformed both her business outlook and her results.

“As a solo founder, it has been really priceless to have that other person that understands and can help you based on their incredible experience with so many other businesses and their growth.”

Launched new collections with confidence, supported by structured stock and sales planning.

Successfully managed busy trading periods with clearer projections and a calm approach.

Had her biggest month, and biggest year ever

Strengthened her systems and processes for smoother operations.

Feels more in control of stock and better able to plan for shows, launches, and cash flow.

Has a clear strategy going into the next phase of growth.

The review

“Catherine has helped me in so many ways, and as a solo founder, it has been really priceless to have that other person that understands and can help you based on their incredible experience with so many other businesses and their growth.”