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Kate had built a beloved brand, both online and in-store—but behind the scenes, she was holding everything together with hope and hustle. Despite being surrounded by data from Shopify and 12 years of her own charts and spreadsheets, she didn’t know how to use any of it.
Cash flow was tight, stock was chosen by gut feel, and she often couldn’t reorder bestsellers because her money was tied up in underperforming products. April 2024 was a wake-up call—she nearly missed her rent. A desperate shout-out on Instagram saved the day, but she knew she couldn’t go on like this.
After reading Tame Your Tiger, Kate realised she didn’t need more information—she needed expert support. She was done with feeling on the edge. Investing in a Stock Doctor felt scary at first, but she saw it as a turning point.
From day one, the Stock Doctor gave Kate clarity. No shame. No overwhelm.
She learned how to back her bestsellers, display with intent, and use data to drive decisions—without becoming a spreadsheet whiz.
One change—adding 30p boxes next to her mugs—led to a 48% jump in sales. Another? A total turnaround in her home fragrance category, just by adjusting her shop layout.
Kate’s business now feels secure and full of potential.
“It feels as if my business has a future, and a strong one at that! I have products in stock that I know will sell, I have margins that will actually make me profit, and I trust Paola and the process implicitly.”
"She’s kept me sane this year. It’s like having an expert on your team who genuinely gets it."
Insights, strategy, and no-fluff advice on how to grow your retail business sales and profits to create a business that lasts!
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