How Jayne Cleared £5K Of Stock And Gained Confidence In Her Decisions

The struggle

Jayne came from a buying background—but launching her own brand was a different beast. As a solo founder, she missed the support of a merchandiser. Without one, she was relying on instinct and guesswork, and over-buying became the norm.

Her cash was tied up in stock, and she didn’t have time to deep-dive the data properly

“Starting my business on my own, I was trying to do that on my own and guess along the way, and it was a lot of guesswork.”

The business

Fairlie Curved

Clothing for fuller busts

Scotland

The client

Jayne

Key result

£5K reduction in stock at cost + confident decision-making

Timeframe

3–6 months

Service used

Stock Doctor

The why

Jayne had followed Catherine for years and loved Tame Your Tiger, but knew she wouldn’t implement a course or coaching on her own.

The moment she saw Stock Doctor was done-for-you, she was in.

"From my experience as a buyer, I know that I was definitely overbuying and not really managing the stock the way I should be. However, having a merchandiser on the team, I know, would have been really costly, so I was just trying to do it myself as best I could. But I was definitely cutting corners and missing areas that I probably should have dealt with a lot earlier on in the business than I did.”

“It was a total no-brainer. I needed the expertise, but also someone to do the work with me.”

The work

The difference wasn’t just financial—it was emotional too. She stopped second-guessing and started leading with clarity.

Here's what we worked on

Paused buying and evaluated what she had

Identified poor-performing stock to clear

Used tools like the Order Tracker and Open-to-Buy to plan ahead

Reclaimed confidence to back her bestsellers without fear

The results

Jane is already seeing results, even halfway through the programme.

“It’s given me the confidence to really back the styles… I was always kind of 50/50 where I don’t want to buy too much stock, but I don’t also want to miss out on sales of the best stock. This has given me the real confidence, because you’ve done so much fantastic analysis back end, which I would never really have had the chance or the time to ever do, that gives me the confidence to really back my winners now and actually not have any more missed sales.”

Reduced stock by at least £5,000 at cost

Clearer cash flow and better margins

Confidence to reorder winners and cut poor performers

A sense of structure, not just survival

On her Stock Doctor

"It’s like having a merchandiser on my team—without the full-time salary."

The review

“Just do it. The cost is insignificant compared to the value that will add to your business… I wish I’d done it years ago. I wish I had this service at the start of my business.”