How Jai Boosted Online Sales and Stopped Flying Blind

The struggle

Jai opened her womenswear boutique right after lockdown and hit the ground running. But behind the busy shopfront, stock management was—by her own admission—unmeasured and disorganised.

She had no buying background, and no systems in place. Orders were made reactively. She had no real sense of what was selling best, when to restock, or where the missed opportunities lay.

“I was unmeasured and disorganised. No real stock management.”

The business

Cuckoo Boutique
Women’s fashion (bricks & mortar + online)
Horsham

The client

Jai

Key result

Clearer focus, better online performance, and more confident buying

Timeframe

6 months

Service used

Stock Doctor

The why

As her team grew, Jai realised that she needed to grow her skills too. She didn’t just want someone to “do it for her”—she wanted to learn how to manage stock properly, with real insight and clarity.

She saw Stock Doctor as a way to fast-track that learning with someone experienced in her corner.

“I wanted to learn better ways to manage stock flow. Having never been a buyer or business owner – I wanted to support my own education.”

The work

Each monthly call gave her practical, specific advice and left her energised and clear on what to do next.

Here's what we worked on

Analyse true bestsellers and timing of demand

Improve category performance

Spot untapped opportunities online

Build simple systems that made growth sustainable

The results

Jai now feels more confident, focused, and in control of her stock.

“My awareness and focus has been given a boost. I have gained insight into what is really selling and when. Also our online sales have improved after identifying opportunities and being shown potential for growth.”

Better awareness of stock performance and improved buying decisions.

Online sales growth after identifying opportunities through Stock Doctor’s analytics.

Increased confidence in stock planning and merchandising.

A better, more focused stock flow

On her Stock Doctor

"Every time I speak to Paola, I feel more inspired and motivated. It’s like having a retail mentor in your pocket."

The review

“These are people who genuinely want to help you grow. It’s more than stock—it’s strategy. Have that chat with the team, you have nothing to lose!”
The-Resilient-Retail-Club-Client-Cuckoo-Boutique-Case-Study-1
Jai
Founder

The next step?

I can't wait to get you results just like these.

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