How Genevieve Achieved Her Dream Business Goal

The struggle

Genevieve had built her brand around a deep passion for British craft, but as a creative founder, she often relied on instinct rather than strategic stock planning.

“I’ve kind of designed and made… I guess it’s that issue of being a maker. You make what you want and what you think. There was less strategy behind it.”

The business

Genevieve Sweeney

Luxury British Knitwear

Hertfordshire

The client

Genevieve

Key result

From maker-led decisions to strategic planning and confident scaling

Timeframe

12 months across Retail By Design and Stock Doctor

Service used

Stock Doctor

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The why

After completing the Goldman Sachs small business course, Genevieve wanted both accountability and expert guidance to bring her big ideas—like bringing production in-house—to life.

During her busiest season, she also joined Stock Doctor to stay on top of analytics and stock planning while focusing on Christmas orders.

“I felt that I had all these grand plans, but no accountability. I wanted to work with Catherine to get my business into the position where I could buy a knitting machine."

“Because I’ve got a very small team, I needed someone to strategize with, to think out the box, and work on the parts of the business I wasn’t focusing on.”

The work

Through Retail By Design and Stock Doctor, we worked on improving cash flow, reducing stock and putting a more strategic plan into place for launches.

Here's what we worked on

Created a clear strategy

for scaling production and investing in a knitting machine.

Released cash tied up in stock

by analysing what to push, clear, or restock.

Introduced robust stock planning tools

to inform design and production decisions.

Received done-for-you stock insights

during Q4, helping her make quick, data-driven decisions.

The results

Genevieve now has a stronger strategy, improved stock management, and a renewed sense of control.

“It opened up parts of the business that I hadn’t really focused on. It was about making it a really healthy business and actually making those steps of, right, how can we get to this goal? I just found it really invaluable.”

Welcomed her first industrial knitting machine, allowing for 30% in-house production.

This was her dream goal for the business and opened up a whole new realm of possibilities

Developed a more strategic approach to designing collections and managing stock.

Gained clarity on top-selling products and categories for improved planning.

The review

“Working with Katie [Stock Doctor] during my busiest season gave me confidence and focus. I couldn’t have done it as well as she did. Now I feel like I have a great plan, and it stops me from going crazy with making!”