How Daniella Took Mama Shack from Stalled Growth to Strategic Scaling

The struggle

Mama Shack had grown steadily, but Daniella was struggling to find the right way forward.

“The big problem was I had absolutely no clue what I was doing. I started feeling really frustrated with the business."

“I knew it had the potential to grow. I just didn’t know the correct way to go about it, or even where to start.”

The business

Mama Shack

Design-led baby essentials

Ashford

The client

Daniella Raffa

Key result

From uncertainty and frustration to clear plans, retail deals, and business confidence

Timeframe

18 months

Service used

Retail by Design

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The why

Daniella joined Retail by Design to gain expert guidance, clarity, and a strategy for scaling.

She wanted practical support on inventory and cash flow and how to make confident strategic and financial decisions.

“The very first thing that we did is go through every single aspect of the business, the good, the bad, the ugly, and identify those sticking points that were really holding me back from growing the business.”

The work

We worked on gaining a handle on all of the business's aspects, from cash flow to stock management, and putting the right support in place.

Here's what we worked on

Analysed Inventory

Created a clear stock management system to avoid running out of bestsellers while reducing slow-moving items.

Mapped Cash Flow

Examined costs and redirected spending to the right areas for growth.

Planned Strategic Growth

Built a roadmap to scale Mama Shack from six figures towards seven figures.

Prepared for Wholesale Expansion

Structured the logistics and finances for a major 2025 retail deal.

Provided Ongoing Support

Offered accountability and advice on day-to-day challenges.

The results

Daniella now feels in control and equipped to make big decisions.

“Having that support from Catherine has really been invaluable, because it’s given me the confidence to make those strategic and financial decisions that I was, if I’m being completely honest, too nervous to make before. I feel like I’ve gained back the control within my business and I know what’s going on in it, I’m able to plan ahead.”

Gained confidence in financial and strategic planning.

Created a stock and cash flow strategy that supports growth.

Secured a major retail deal for 2025 with a clear project plan in place.

The review

“We’ve also created a roadmap to take the business from a six figure business to a seven figure business. Catherine has been instrumental in helping me plan that project and plan the finances.”