How Dana Cleared Her Stock Backlog and Successfully Launched Her Yarn Line

The struggle

Despite decades of retail experience, Dana felt her business needed structure and modern strategies to scale.

She was beginning to explore wholesale but needed guidance to make confident decisions.

“I had just started or was getting started to run a wholesale business and felt like I needed some handholding and some guidance and somebody to tell me this is what not necessarily what you need to do, but make suggestions that perhaps I haven’t thought of.”

“Before I joined retail by design, I was thirty plus years into being a retailer and still operating my business by the seat of my pants”

The business

Isadora Popper

Craft and lifestyle boutique

Clayton, Georgia USA

The client

Dana Davidoff

Key result

From running on gut instinct to mastering numbers, planning, and wholesale growth

Timeframe

12 months

Service used

Retail by Design

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The why

Dana was drawn to Retail by Design because of its practical approach and supportive environment.

“It was just perfect timing and I’m so happy that I did it.”

The work

Working together, we focused on putting more structure and strategy in place.

Here's what we worked on

Built Financial Clarity

Helped Dana get a solid handle on her numbers — what’s coming in, what’s going out, and where to invest.

Streamlined Stock & Sales Planning

Created stock-to-sales ratios and sales plans for better inventory control.

Wholesale Strategy

Supported the setup of her wholesale operations and booth planning.

Operational Support

Guided her in hiring help for the back end of the business, giving her space to focus on strategy.

Mindset Shift

Helped Dana move from reacting to proactively planning.

The results

Dana now feels more confident and in control.

“Now it feels so much more in control. I was spending every day working on the business all the time and now I feel like I can breathe a little bit with more preparation… I’m just really making my life so much easier by not having to react and instead I am being aggressive from the forefront and taking care of business where it needs to be taken care of.”

Hired someone to assist with backend tasks, freeing her time.

Gained clear insights into business performance through better financial tracking.

Launched her own yarn line and secured multiple wholesale customers.

Increased website and in-store sales through focused promotions and campaigns.

More control, breathing space to be proactive, not just reactive

The review

“If you are thinking about joining Retail by Design, it’s a no brainer… The information is absolutely so worthwhile and important, and it will save you mistakes and time and effort because Catherine can help you all the way through”