How Amy Regained Control of Her Business and Time

The struggle

Before joining Retail by Design, Amy felt stuck and overwhelmed. She had too much stock, unclear sales strategies, and very little free time to focus on the big picture.

“Before I started working with her, I was just feeling a bit stuck with the business, how to move forward, how to get some of my free time back, and how to identify what was selling, what I could do with my stock."

“I had a lot of stock to try and clear through, and I just didn’t have a clear plan of how I was gonna get rid of it or sell it.”

The business

My Sewing Box

Online fabric and haberdashery businesss

Bournemouth

The client

Amy

Key result

From stock overwhelm to streamlined planning and successful campaigns

Timeframe

6 months

Service used

Retail by Design

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The why

Amy needed both a strategy and someone to guide her through making big operational changes, including team growth.

“She helped me with working out what sort of role I needed to help free up my time, free up my head space to work on the business, not in the business.”

The work

We focused on getting Amy real freedom and balance to step away from the business as needed, and put a clear strategy in place.

Here's what we worked on

Stock Management

Building clear stock plans by product category to reduce excess inventory and improve cash flow.

Team Building

Creating a job spec, interview process, and 30/60/90-day milestones for a new hire.

Sales Planning

Designing and executing promotional campaigns — including Amy’s most successful campaign of the year.

Strategic Focus

Helping Amy shift from working in the business to working on the business, with regular accountability and guidance.

The results

Amy now has a stronger team, better systems, and renewed energy for the business.

On working with Catherine :

“She’s just the sort of person that’s there ready to answer a question you’ve got. You can bounce ideas off her, and she’ll reassure you if you’re just having a bit of a wobble and you need someone to talk it through with, to help you work out the sticky bits and get to the things you actually want to do with your business.”