What Does Success Look Like In 2022?
I’ve said it before and I’ll say it again – there’s no silver bullet when it comes to creating a successful product business, but we can look at industry stories, review the data and trace trends to help us sketch out a bit of a roadmap for each coming year.
In episode 77 of The Resilient Retail Game Plan, there are some key themes that I want to run through that I think are less the “secrets to success” and more a pragmatic approach to ensuring you and your business can weather these uncertain times, for both retail and the world, and come out on top.
In this podcast, I discuss trying to nail down more lucrative profit margins to make it easier for you to take on additional costs and the importance of using your data to learn, review and adapt your business model accordingly. I also touch on how creating additional routes to market can help you to manage risk and how creating a community of loyal customers is one of the best ways to build your retail resilience.
Don’t forget to join hundreds of other product businesses for this free, fun, five-day challenge from 24th – 28th January, held in a private FB group.