Since originating in the United States, developed as a major sales stimulus event based around Thanksgiving, Black Friday has since migrated to many other economies around the globe where businesses offer a wide range of deals and discounts for a limited time, effectively marking the beginning of the festive shopping season.

Small businesses often don’t have the resources to pull off the seemingly too-good-to-be-true offers that larger retailers flood the market with at the end of November, and with the degree of push-back we’ve seen from consumer-conscious campaigns in the form of counter-events like ‘Small-business Saturdays’, it can be tough to know what to do for the best when it comes to such a pivotal point in the retail calendar.

In this episode of The Resilient Retail Game Plan, we’ll discuss the multiple options open to you when it comes to Black Friday. We’ll look at the rules around price-establishing, as well as alternative offerings to discounts such as charitable donations. Whether you avoid it altogether, go grassroots and create your own event, or employ site-wide discounts, we’ll look at the elements you’ll need to consider to make a choice that feels most comfortable for you.