The Resilient Retail Game Plan Episode 65

What Does Black Friday Mean For Your Business?

Podcast show notes

What Does Black Friday Mean For Your Business?

Since originating in the United States, and developed as a major sales stimulus event based around Thanksgiving, Black Friday has since migrated to many other economies around the globe where businesses offer a wide range of deals and discounts for a limited time, effectively marking the beginning of the festive shopping season.

Small businesses often don’t have the resources to pull off the seemingly too-good-to-be-true offers that larger retailers flood the market with at the end of November, and with the degree of push-back we’ve seen from consumer-conscious campaigns in the form of counter-events like ‘Small-business Saturdays’, it can be tough to know what to do for the best when it comes to such a pivotal point in the retail calendar.

In this episode of The Resilient Retail Game Plan, we’ll discuss the multiple options open to you when it comes to Black Friday. We’ll look at the rules around price-establishing, as well as alternative offerings to discounts such as charitable donations. Whether you avoid it altogether, go grassroots and create your own event, or employ site-wide discounts, we’ll look at the elements you’ll need to consider to make a choice that feels most comfortable for you.

Interested in being a guest or sponsor of The Resilient Retail Game Plan?

Drop us an email to let us know why you think you’d be a great fit for our audience of small businesses and independent retail brands

Get more on the mailing list

Heaps of small business retail advice for your inbox

Sign up the The Resilient Retail Club mailing list for totally free advice and business help, the occasional digital download, updates from our podcast and promotions for indie retail brands

More from The Resilient Retail Game Plan

Dive into another episode of our small business podcast

Episode 246

How Retailers Can Use TikTok to Boost Visibility and Sales – Tips from Penny Walker

Irresistible Displays with Michelle
Episode 245

How to Create Irresistible Displays That Drive Sales with Michelle Sherrier

Q2 Goals with Catherine Erdly
Episode 244

Track the Right Numbers to Reach Your Q2 Goals

Wholesale Strategies with Andrew
Episode 243

The Wholesale Strategies That Took Bare Kind to One Thousand Retailers with Andrew Kemp

Email Strategy with Hannah Spicer
Episode 242

Email Strategy That Keeps Customers Coming Back with Hannah Spicer

Retail ROAR 2025 with Catherine
Episode 241

The Talks You Can’t Miss at Retail ROAR 2025 with Catherine Erdly

News you can use

Join The Resilient Retail Club mailing list to receive The Weekly Sales Review, jam-packed full of useful information, events and expert advice for indie retailers, online sellers, Ecommerce brands and independent small businesses