The Resilient Retail Game Plan Episode 57

Three Questions To Ask Yourself When Ordering Your Christmas Stock

Podcast show notes

As we’ve covered in previous episodes, Christmas has all the potential to be the most profitable point of your financial year, but a lot of your sales success is dependent on how well prepared you are to meet the demands of your customers. From making sure you’ve secured enough of your bestsellers to avoiding creating a stockpile of those dreaded ‘brown bananas’, forecasting your sales and ordering stock can be a difficult and abstract task.

So, in episode 57 of The Resilient Retail Game Plan, I run through three vital questions you need to ask yourself before pulling the trigger on any new stock. We’ll look at your ‘hero products’ and the importance of building festive campaigns around your most giftable items; we’ll discuss thinking through your sales logically and getting into the habit of using purchase history and sensible predictions to aid in sales forecasting; as well as making some tough calls on whether it’s worse having too much stock or not enough when it comes to your collection of Christmas products.

Interested in being a guest or sponsor of The Resilient Retail Game Plan?

Drop us an email to let us know why you think you’d be a great fit for our audience of small businesses and independent retail brands

Get more on the mailing list

Heaps of small business retail advice for your inbox

Sign up the The Resilient Retail Club mailing list for totally free advice and business help, the occasional digital download, updates from our podcast and promotions for indie retail brands

More from The Resilient Retail Game Plan

Dive into another episode of our small business podcast

Episode 122

Getting Your Website and Email Marketing Ready For 2023 With Elle Williamson

Episode 121

Education, Representation & Inspiration With Natalie Bent

Episode 117

Creating, Curating And Community With Beck Prior

Episode 118

Four Ways To Grow Your Sales At Christmas

Episode 116

Five Crucial Factors To Keep In Mind When Planning Christmas Promotions

Episode 115

Advertising, Algorithms And More With Narada McKoy

News you can use

Join The Resilient Retail Club mailing list to receive The Weekly Sales Review, jam-packed full of useful information, events and expert advice for indie retailers, online sellers, Ecommerce brands and independent small businesses