The State Of Wholesale in 2022 With Therese Ortenblad
We’re not quite post-pandemic yet, but the shops are open, trade shows are back and retail, for the most part, has got back into the swing of things.
This doesn’t mean however that anyone’s seeing anything approaching ’normal’ when it comes to sales. With the shift from shopping online in lockdown to the current desire for consumers to hit the high street, many businesses have seen their sales plummet and with the cost of living crisis reductions in spending are expected to continue.
With all this uncertainty, it might be time, if you’re not already doing it, to think about getting involved in wholesale.
In episode 101 of The Resilient Retail Game Plan, I speak to Therese Ortenblad, founder of the Small Business Collaborative, about the relatively steady world of wholesale, and how a mix of third-party services, trade shows connections and organic outreach could mean you see a bit more stability in your sales and security in your business.
In this episode we discuss the importance of building loyalty with retailers, tapping into the current market trends and the benefits of attending real-world trade shows. We also touch on stepping outside our social media echo chambers, ditching the excuses and meeting our customers where they are.
Get in touch about working with Therese at https://www.smallbusinesscollaborative.co.uk/
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