The Resilient Retail Game Plan Episode 34

The Resilient Retail Product Business Survey: Part ‪1

Podcast show notes

I’m excited to announce that this episode marks the start of my deep-dive into the long-awaited results of my recent product business survey.

There’s a number of reasons I wanted to run a survey, partly to see whether certain patterns had changed since my 2019 study, but namely, it’s because there aren’t many benchmarks out there that convey the true reality of running a product business. It’s easy to get disheartened, or misled, by a lot of the messaging aimed at small businesses, so it’s with the information kindly provided to me by over 300 respondents that I hope to give you some useful statistics and a clearer picture of the world in which you work.

We’ll look at everything from conversion rates to what selling channels are most popular, as well as the mix of roles and products that make up people’s businesses. I also review the importance of taking into account the age of a business in relation to things like turnover and how paying yourself is possible if you just commit to it!

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