The Resilient Retail Game Plan Episode 34

The Resilient Retail Product Business Survey: Part ‪1

Podcast show notes

The Resilient Retail Product Business Survey: Part ‪1

I’m excited to announce that this episode marks the start of my deep dive into the long-awaited results of my recent product business survey.

There are a number of reasons I wanted to run a survey, partly to see whether certain patterns had changed since my 2019 study, but namely, it’s because there aren’t many benchmarks out there that convey the true reality of running a product business. It’s easy to get disheartened, or misled, by a lot of the messaging aimed at small businesses, so it’s with the information kindly provided to me by over 300 respondents that I hope to give you some useful statistics and a clearer picture of the world in which you work.

We’ll look at everything from conversion rates to what selling channels are most popular, as well as the mix of roles and products that make up people’s businesses. I also review the importance of taking into account the age of a business in relation to things like turnover and how paying yourself is possible if you just commit to it!

Get your copy of the report at

Interested in being a guest or sponsor of The Resilient Retail Game Plan?

Drop us an email to let us know why you think you’d be a great fit for our audience of small businesses and independent retail brands

Get more on the mailing list

Heaps of small business retail advice for your inbox

Sign up the The Resilient Retail Club mailing list for totally free advice and business help, the occasional digital download, updates from our podcast and promotions for indie retail brands

More from The Resilient Retail Game Plan

Dive into another episode of our small business podcast

Annabel Gonifas, mastermind mindset coach, smiling at the camera
Episode 202

How Your Mindset Impacts Your Business with Annabel Gonifas

Stock Management with Catherine
Episode 201

5 Lessons I’ve Learned from Ambitious Product Business Owners

January Sales
Episode 200

Celebrating 200 Episodes!

Father's Day Marketing Catherine
Episode 199

12 Essential Father’s Day Marketing Tips for Your Product Business

Cash Flow in Retail Catherine Erdly
Episode 198

5 Truths About Cash Flow in Retail

Content Creation Char-Dixon-Loudmouth
Episode 197

Social Media Content Creation Secrets with Char Dixon

News you can use

Join The Resilient Retail Club mailing list to receive The Weekly Sales Review, jam-packed full of useful information, events and expert advice for indie retailers, online sellers, Ecommerce brands and independent small businesses