The Resilient Retail Game Plan Episode 92

The Important Role Websites Play For Small Business With Aime Cox-Tennant

Podcast show notes

Websites have come a long way from the bare-bones HTML pages of the early 90s to the slick world-wide-web we inhabit today. Affordable DIY platforms, ranging from the drop-and-drag simplicity of Squarespace to the well-built infrastructure of Shopify have allowed small business owners to access the tools of the trade that were typically the reserve of big brands and flourish.

Whether you’re running your business from an Etsy page or have coded your own storefront on WordPress, your website plays a pivotal role in reaching your customers in the digital age. But with the constant evolution in buying habits, married with the impact that widespread global uncertainty has on markets and spending, it can be difficult to know how to best harness your little corner of the internet in a sea of online competitors.

In episode 92 of The Resilient Retail Game Plan, I speak to Aime Cox-Tennant, founder and managing director of web design studio – Studio Cotton. Supporting independent brands since 2016, Studio Cotton blends the latest tried-and-tested website design expertise with a tailored, personal approach.

In this podcast, we discuss the vital importance of SEO, UX and accessibility to making sure your site is discoverable, functional and useable, as well as why it makes sense to take your site-building lead from the big high street brands. We also debate the power of the oft-neglected blog and how being human is usually the best way to your customers’ wallets (via their hearts!).

About the featured guest

Aime Cox-Tennant

Founder
Studio Cotton
Aime runs Studio Cotton, a Bristol-based website design company that works exclusively with small businesses.

About the sponsor

Squarespace

Sign up to Squarespace with code ResilientRetail for 15% off your first purchase

Interested in being a guest or sponsor of The Resilient Retail Game Plan?

Drop us an email to let us know why you think you’d be a great fit for our audience of small businesses and independent retail brands

Get more on the mailing list

Heaps of small business retail advice for your inbox

Sign up the The Resilient Retail Club mailing list for totally free advice and business help, the occasional digital download, updates from our podcast and promotions for indie retail brands

More from The Resilient Retail Game Plan

Dive into another episode of our small business podcast

Father's Day Marketing Catherine
Episode 199

12 Essential Father’s Day Marketing Tips for Your Product Business

Cash Flow in Retail Catherine Erdly
Episode 198

5 Truths About Cash Flow in Retail

Content Creation Char-Dixon-Loudmouth
Episode 197

Social Media Content Creation Secrets with Char Dixon

Stock Management
Episode 196

Your Stock Management Questions Answered

Stock Management with Catherine
Episode 195

The Third Golden Rule of Stock Management

Stock Management
Episode 194

The Second Golden Rule of Stock Management

News you can use

Join The Resilient Retail Club mailing list to receive The Weekly Sales Review, jam-packed full of useful information, events and expert advice for indie retailers, online sellers, Ecommerce brands and independent small businesses