The Resilient Retail Game Plan Episode 169

Strategic Content Production And Youtube With Matthew Hughes

Podcast show notes

Strategic Content Production And Youtube With Matthew Hughes

Video has become a commonplace and indispensable tool for small business owners. My often repeated adage that ‘people buy from people’ is exemplified perfectly by the amazing engagement and communities we see grow around brands and founders when they share the realities of their business, whether that’s through behind-the-scenes videos or product showcases. 

We’re all familiar with the various forms of social media short-form content such as TikTok skits and Instagram Reels, but it seems that not many of us have dipped our toes into, and reaped the benefits, of producing longer-form content. So, in episode 169 of The Resilient Retail Game Plan, I speak to the “King Of Video” Matthew Hughes, who helps small business owners and entrepreneurs strategically launch and grow their YouTube channels.

In this podcast, we discuss the power of playlists, repurposing content from long-form productions and putting your USP first. We also talk about the importance of being committed to consistent content creation and how leveraging people’s curiosity is key to attracting customers. 

Check out Matt’s services at:
https://kingofvideo.co.uk/ and https://links.kingofvideo.co.uk/

And connect with him at:
https://www.instagram.com/realkingofvideo/

About the featured guest

Matthew Hughes

Teacher and Content Creator
King Of Video
I help businesses start YouTube channels that make money and bring in new leads without millions of subscribers.

Interested in being a guest or sponsor of The Resilient Retail Game Plan?

Drop us an email to let us know why you think you’d be a great fit for our audience of small businesses and independent retail brands

Get more on the mailing list

Heaps of small business retail advice for your inbox

Sign up the The Resilient Retail Club mailing list for totally free advice and business help, the occasional digital download, updates from our podcast and promotions for indie retail brands

More from The Resilient Retail Game Plan

Dive into another episode of our small business podcast

Resilient Retail Buisness Gameplan - Host Catherine Erdly
Episode 250

Taking Time Off from Your Retail Business Without Losing Sales

Retail By Design Genevieve Sweeney
Episode 249

From Vision to Action with Stock Doctors and Retail By Design

Catherine Erdly - host of Resilient Retail Gameplan
Episode 248

Navigating Cash Flow and Paying Yourself as You Scale Your Product Business

Catherine Erdly, host of the Resilient Retail Gameplan Podcast
Episode 247

Feeling Stuck at Six Figures? Why Retailers Must Shift Gears to Scale (Without Burning Out)

Episode 246

How Retailers Can Use TikTok to Boost Visibility and Sales – Tips from Penny Walker

Irresistible Displays with Michelle
Episode 245

How to Create Irresistible Displays That Drive Sales with Michelle Sherrier

News you can use

Join The Resilient Retail Club mailing list to receive The Weekly Sales Review, jam-packed full of useful information, events and expert advice for indie retailers, online sellers, Ecommerce brands and independent small businesses