The Resilient Retail Game Plan Episode 129

6 Seductive Reasons Why Your Customer Will Buy From You This Valentine’s Day

Podcast show notes

6 Seductive Reasons Why Your Customer Will Buy From You This Valentines Day

Valentine’s day, one of the first annual holiday occasions of the year, is just over the horizon, and it may surprise you to hear that its popularity is actually on the rise. As a seasonal retail event, Valentine’s day has always seen some considerable spending, but as people spend less on themselves and make fewer impulse purchases during this economic downturn, we can expect to see more of people’s disposable income directed towards gifting, making occasions like Valentine’s day all the more important for retailers.

Now, as product business owners, most of you will have gift-able items, but perhaps their relation to or suitability as Valentine’s day gifts isn’t immediately apparent. That’s why in episode 129 of The Resilient Retail Game Plan, I want to give you my take on why the broadening of the concept of Valentine’s Day means you have nothing to lose by embracing the love and capitalising on a major spending occasion.

In this podcast, we’ll look at date nights, gifts for your loved ones and showing your appreciation to your pals and gals. We’ll also discuss self-gifting, landing the right messaging for your audience and how even the family cats and dogs are getting in on the fun.

Don’t forget – use the code: 10podcast to get £10 off your first month when joining The Resilient Retail Club.

Register today for my FREE 5-day challenge, running 23rd – 27th January 2023 here.

Interested in being a guest or sponsor of The Resilient Retail Game Plan?

Drop us an email to let us know why you think you’d be a great fit for our audience of small businesses and independent retail brands

Get more on the mailing list

Heaps of small business retail advice for your inbox

Sign up the The Resilient Retail Club mailing list for totally free advice and business help, the occasional digital download, updates from our podcast and promotions for indie retail brands

More from The Resilient Retail Game Plan

Dive into another episode of our small business podcast

Annabel Gonifas, mastermind mindset coach, smiling at the camera
Episode 202

How Your Mindset Impacts Your Business with Annabel Gonifas

Stock Management with Catherine
Episode 201

5 Lessons I’ve Learned from Ambitious Product Business Owners

January Sales
Episode 200

Celebrating 200 Episodes!

Father's Day Marketing Catherine
Episode 199

12 Essential Father’s Day Marketing Tips for Your Product Business

Cash Flow in Retail Catherine Erdly
Episode 198

5 Truths About Cash Flow in Retail

Content Creation Char-Dixon-Loudmouth
Episode 197

Social Media Content Creation Secrets with Char Dixon

News you can use

Join The Resilient Retail Club mailing list to receive The Weekly Sales Review, jam-packed full of useful information, events and expert advice for indie retailers, online sellers, Ecommerce brands and independent small businesses