The Resilient Retail Game Plan Episode 106

Six Key Tips For Sustainable Seasonal Selling

Podcast show notes

Six Key Tips For Sustainable Seasonal Selling

As the summer sun continues to beat down harder than ever, for some of you, it might seem like your sales have dried up along with the nation’s rivers, lakes and reservoirs, and whether you’ve been seeing steady growth throughout the year or not, it’s all too easy to let panic set in when you’re confronted with a sudden drop in sales.

But fear not! In today’s podcast, I’m here to remind you that, unless you’re a summer brand, August is typically a quiet time for many businesses – and that actually if we pump the breaks, take a breath and apply some logic, we can often attribute shifts in sales throughout the whole year to seasonality – it’s impact on consumer habits and a number of external factors that we can, in fact, exercise some control over.

In episode 106 of The Resilient Retail Game Plan, I run down my top six key tips for sustainable seasonal selling, to help you try and make the most of those periods that might be most tough for your business. We’ll discuss the importance of not making assumptions, mapping our sales calendars by season and discuss the various ways we can put ourselves in the shoes of our ideal customer.

We’ll also cover how to effectively implement purchase triggers and why getting some rest is invaluable when it comes to the longevity of your business.

Interested in being a guest or sponsor of The Resilient Retail Game Plan?

Drop us an email to let us know why you think you’d be a great fit for our audience of small businesses and independent retail brands

Get more on the mailing list

Heaps of small business retail advice for your inbox

Sign up the The Resilient Retail Club mailing list for totally free advice and business help, the occasional digital download, updates from our podcast and promotions for indie retail brands

More from The Resilient Retail Game Plan

Dive into another episode of our small business podcast

Episode 258

5 Retail Lessons from 5 Years of the Resilient Retail Game Plan

Pip Hounslow from Web Design & Stuff - Shopify Design for small business
Episode 257

How to Improve Your Shopify Conversion Rate with Pip Hounslow

Mike Turner, Co-Founder and Managing Director of Bird & Blend Tea Co.
Episode 256

How Bird & Blend Built a Retail Brand Strategy Rooted in Experiential Retail

Brooke Sellas - CEO of B Squared Media
Episode 255

Turn Comments into Sales: How Social Listening Can Boost Your Retail Revenue

Stock Feels So Overwhelming
Episode 254

Why Stock Feels So Overwhelming (And What You Can Do About It)

Claire Burrows, founder of Air & Grac
Episode 250

5 Lessons in Growing with Your Customers from Retail ROAR with Claire Burrows

News you can use

Join The Resilient Retail Club mailing list to receive The Weekly Sales Review, jam-packed full of useful information, events and expert advice for indie retailers, online sellers, Ecommerce brands and independent small businesses