Search Engine Optimisation or SEO, in simple terms, is the process of improving the quality and quantity of traffic to your website, and with more small businesses adopting a digital-first business model than ever, creating the optimal conditions for being found organically through search results is incredibly important. Compared to the simple transactional nature of paid advertising, SEO can seem highly technical and when I speak to small business owners they often report finding it overwhelming asking “Where do I start?” and “What should my priorities be?”
So, for episode 45 of The Resilient Retail Game Plan, I’ve enlisted the help of Khaleelah Jones, the founder and CEO of Careful Feet Digital Agency. Having worked in the marketing industry for over a decade, Khaleelah is a digital marketing, content strategy and SEO guru and the perfect person to help de-mystify some of the terms and processes at play when delving behind the scenes of your online store.
In today’s episode, we discuss digital marketing as an ecosystem and look at the interdependency between different online elements and platforms. We also talk about the need for clear goals and the value of leveraging analytics, as well as touching on the use, and limitations, of plugins and clearing up what terms like ‘bounce rate’ actually mean for you and your business.