Social media platforms like Facebook and Instagram have completely revolutionised the way in which small independent businesses can reach potential customers. The democratisation of the online retail space paired with widely accessible, user-friendly marketing tools like Canva have helped elevate the profile of many small brands and start-ups. Increased visibility is great but the work you’re putting into market yourself needs to translate to orders.
In episode 67 of The Resilient Retail Game Plan, we speak to the founder of Sparkle Storm UK, Charis Varley. A previous apprentice of mine, Charis has discovered huge success through using TikTok, seeing the sales of her personalised gifts skyrocket thanks to the exposure and connections that platform has enabled her to create.
In this episode we touch on the different viewing habits and cultures associated with each social media platform, discuss how the misconception that TikTok is just for teenagers means that you could be missing out on the purchasing power of the working youth and how being an early adopter of social media tech can help you surf the wave of ever-changing algorithms.
Head to Sparkle Storm to see Charis’ uniquely tailored handmade products and you can follow and connect with her at: