The Resilient Retail Game Plan Episode 50

PR, Press And Product Placement With Rosie Davies-Smith

Podcast show notes

You may remember that the power of PR played a large part in the results of my recent product business survey, and with Christmas, technically, on the way, getting into gift guides and being found in features could make a big difference to your sales come the festive season. Approaching press outlets, however, can be a bit intimidating, so, as part of this series of episodes focusing on getting set for Christmas, I spoke to PR Dispatch founder, Rosie Davies-Smith to discuss how to plan out pitching your products. Founded in 2017, PR Dispatch puts the power in the hands of brands and gives product-based businesses everything they need to pitch their products to the UK press.

In today’s episode we talk about gift-focused features, creating trust and credibility with your customers, why PR isn’t strictly about sales and why as long as you’re organised – you’ll be fine!

Get in touch with Rosie about working together at https://prdispatch.com/ and you can follow and connect with her at:

Twitter

Instagram

Facebook

Further Resources:

https://prdispatch.com/christmas-waitlist-2022

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