Increasing a customer’s average spend or basket size can be a challenge. In the e-commerce realm, there is often a heavy emphasis on the pre-purchase experience. However, brands must be careful not to overwhelm or alienate potential customers with irritating pop-ups and offers that may diminish their brand value. Striking the right balance is key to maintaining a positive customer experience while still driving sales.
In episode 156 of The Resilient Retail Game Plan, I speak to Ruth Even Haim, the COO & co-founder of ‘ReConvert’, the number-one upselling app on Shopify, about how focusing on the post-purchase experience has enabled her business to help merchants generate millions of extra revenue in sales.
In this podcast we discuss the best practices for upselling, covering such areas as discounts and exclusivity. We talk about the shipping and profitability benefits of a successful upselling strategy, and we also discuss the importance of tailoring your post-purchase offering to your audience and not overwhelming your customers.
Check out the ‘Reconvert’ app here: https://www.reconvert.io/
Connect with the brand at: https://www.instagram.com/reconvert.io/
Struggling with low-profit margins? Fix it today with Reconvert’s FREE Conversion Rate optimisation guide:: https://www.reconvert.io/shopify-conversion-rate
If you enjoyed this podcast episode, check out episode 135 ‘Building Brilliant Brands And Buyer Behaviour with Cara Bendon’.