The Resilient Retail Game Plan Episode 156

Post-Purchase Upselling With Ruth Even Haim

Podcast show notes

Post-Purchase Upselling With Ruth Even Haim

Increasing a customer’s average spend or basket size can be a challenge. In the e-commerce realm, there is often a heavy emphasis on the pre-purchase experience. However, brands must be careful not to overwhelm or alienate potential customers with irritating pop-ups and offers that may diminish their brand value. Striking the right balance is key to maintaining a positive customer experience while still driving sales.

In episode 156 of The Resilient Retail Game Plan, I speak to Ruth Even Haim, the COO & co-founder of ‘ReConvert’, the number-one upselling app on Shopify, about how focusing on the post-purchase experience has enabled her business to help merchants generate millions of extra revenue in sales.

In this podcast we discuss the best practices for upselling, covering such areas as discounts and exclusivity. We talk about the shipping and profitability benefits of a successful upselling strategy, and we also discuss the importance of tailoring your post-purchase offering to your audience and not overwhelming your customers.

Check out the ‘Reconvert’ app here: https://www.reconvert.io/

Connect with the brand at: https://www.instagram.com/reconvert.io/

Struggling with low-profit margins? Fix it today with Reconvert’s FREE Conversion Rate optimisation guide:: https://www.reconvert.io/shopify-conversion-rate

If you enjoyed this podcast episode, check out episode 135 ‘Building Brilliant Brands And Buyer Behaviour with Cara Bendon’.

About the featured guest

Ruth Even Haim

COO & Co-founder
ReConvert
I’m COO & co-founder of ReConvert, the number-one upselling app on Shopify that helped merchants generate millions of extra revenue in sales. After a stint as a merchant myself, I realized there was a huge need for merchants to optimize their thank-you pages – a functionality that Shopify didn’t offer. So, together with my brother Eric, we created ReConvert – an app that now helps over 40,000+ Shopify merchants make extra sales, for no extra effort.

Interested in being a guest or sponsor of The Resilient Retail Game Plan?

Drop us an email to let us know why you think you’d be a great fit for our audience of small businesses and independent retail brands

Get more on the mailing list

Heaps of small business retail advice for your inbox

Sign up the The Resilient Retail Club mailing list for totally free advice and business help, the occasional digital download, updates from our podcast and promotions for indie retail brands

More from The Resilient Retail Game Plan

Dive into another episode of our small business podcast

Episode 246

How Retailers Can Use TikTok to Boost Visibility and Sales – Tips from Penny Walker

Irresistible Displays with Michelle
Episode 245

How to Create Irresistible Displays That Drive Sales with Michelle Sherrier

Q2 Goals with Catherine Erdly
Episode 244

Track the Right Numbers to Reach Your Q2 Goals

Wholesale Strategies with Andrew
Episode 243

The Wholesale Strategies That Took Bare Kind to One Thousand Retailers with Andrew Kemp

Email Strategy with Hannah Spicer
Episode 242

Email Strategy That Keeps Customers Coming Back with Hannah Spicer

Retail ROAR 2025 with Catherine
Episode 241

The Talks You Can’t Miss at Retail ROAR 2025 with Catherine Erdly

News you can use

Join The Resilient Retail Club mailing list to receive The Weekly Sales Review, jam-packed full of useful information, events and expert advice for indie retailers, online sellers, Ecommerce brands and independent small businesses