My Resilient Retail Predictions For Christmas 2022
Podcast show notes
As the days of summer sun start to shorten and we start to pack up our parasols and barbecues, it’s time, of course, to turn our thoughts to Christmas.
The festive season is of colossal importance to almost every business’s sales calendar, but with a seemingly endless torrent of global uncertainties, economic unbalance and rising costs across the board, it’s become increasingly difficult to forecast sales, plan ahead and make the best of one of the most lucrative times of the year.
So, in today’s podcast, I want to give you my top three predictions for Christmas 2022, so you can prepare your business for (almost) every eventuality and end the year on a high.
We’ll start by looking at matching sales plans to spending patterns, setting expectations and experimenting with price points. We’ll also look into how the state of the economy is shifting buying habits and how you can best support your customers in spreading their costs. We’ll also revisit our old friend, the value triangle, and discuss why this is not the year to be coy about your pricing.
Interested in being a guest or sponsor of The Resilient Retail Game Plan?
Drop us an email to let us know why you think you’d be a great fit for our audience of small businesses and independent retail brands
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The Resilient Retail Game Plan Episode 110
Podcast show notes
As the days of summer sun start to shorten and we start to pack up our parasols and barbecues, it’s time, of course, to turn our thoughts to Christmas.
The festive season is of colossal importance to almost every business’s sales calendar, but with a seemingly endless torrent of global uncertainties, economic unbalance and rising costs across the board, it’s become increasingly difficult to forecast sales, plan ahead and make the best of one of the most lucrative times of the year.
So, in today’s podcast, I want to give you my top three predictions for Christmas 2022, so you can prepare your business for (almost) every eventuality and end the year on a high.
We’ll start by looking at matching sales plans to spending patterns, setting expectations and experimenting with price points. We’ll also look into how the state of the economy is shifting buying habits and how you can best support your customers in spreading their costs. We’ll also revisit our old friend, the value triangle, and discuss why this is not the year to be coy about your pricing.
Interested in being a guest or sponsor of The Resilient Retail Game Plan?
Drop us an email to let us know why you think you’d be a great fit for our audience of small businesses and independent retail brands
Dive into another episode of our small business podcast
Getting Your Website and Email Marketing Ready For 2023 With Elle Williamson
Education, Representation & Inspiration With Natalie Bent
Creating, Curating And Community With Beck Prior
Four Ways To Grow Your Sales At Christmas
Five Crucial Factors To Keep In Mind When Planning Christmas Promotions
Advertising, Algorithms And More With Narada McKoy