My Resilient Retail Predictions For Christmas 2022
Podcast show notes
As the days of summer sun start to shorten and we start to pack up our parasols and barbecues, it’s time, of course, to turn our thoughts to Christmas.
The festive season is of colossal importance to almost every business’s sales calendar, but with a seemingly endless torrent of global uncertainties, economic unbalance and rising costs across the board, it’s become increasingly difficult to forecast sales, plan ahead and make the best of one of the most lucrative times of the year.
So, in today’s podcast, I want to give you my top three predictions for Christmas 2022, so you can prepare your business for (almost) every eventuality and end the year on a high.
We’ll start by looking at matching sales plans to spending patterns, setting expectations and experimenting with price points. We’ll also look into how the state of the economy is shifting buying habits and how you can best support your customers in spreading their costs. We’ll also revisit our old friend, the value triangle, and discuss why this is not the year to be coy about your pricing.
Interested in being a guest or sponsor of The Resilient Retail Game Plan?
Drop us an email to let us know why you think you’d be a great fit for our audience of small businesses and independent retail brands
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Podcast show notes
As the days of summer sun start to shorten and we start to pack up our parasols and barbecues, it’s time, of course, to turn our thoughts to Christmas.
The festive season is of colossal importance to almost every business’s sales calendar, but with a seemingly endless torrent of global uncertainties, economic unbalance and rising costs across the board, it’s become increasingly difficult to forecast sales, plan ahead and make the best of one of the most lucrative times of the year.
So, in today’s podcast, I want to give you my top three predictions for Christmas 2022, so you can prepare your business for (almost) every eventuality and end the year on a high.
We’ll start by looking at matching sales plans to spending patterns, setting expectations and experimenting with price points. We’ll also look into how the state of the economy is shifting buying habits and how you can best support your customers in spreading their costs. We’ll also revisit our old friend, the value triangle, and discuss why this is not the year to be coy about your pricing.
Interested in being a guest or sponsor of The Resilient Retail Game Plan?
Drop us an email to let us know why you think you’d be a great fit for our audience of small businesses and independent retail brands
Dive into another episode of our small business podcast
The Importance Of Investing In Amazing Product Photography
5 Ways To Share The Honest Reality Behind Your Business Without Guilting Your Customer
Building Brilliant Brands And Buyer Behaviour with Cara Bendon
“Tame Your Tiger: How To Stop Your Product Business Eating You Alive”
5 Crucial Figures That You Need To Know To Boost Your Small Business In 2023
12 Ways You Can Make The Most Of Mother’s Day