If you’re a long-time listener to this podcast or have worked with me, you’ll know I love to start talking about Christmas early – from around May actually! With the holiday season but a few months away, I’ve been digging into lots of research around what we can expect for retail at Christmas this year.
Xmas 2022 disproved a lot of predictions and exceeded many businesses’ expectations, but with the bruising combination of high inflation, rising mortgage rates and the cost of living crisis customer spending is likely to be lower this year. It might sound all doom and gloom, but there are still some bright spots to focus on.
In this podcast, we’ll discuss what customers want and how they’ll be shopping. We’ll talk about The Lipstick Effect, shaping consumer behaviour through discounts and the increasing importance of sustainability credentials. We’ll also discuss the ebb and flow of overall online purchasing, payment plans and mitigating delivery disasters.
Don’t forget – my Product Business Mastermind is kicking off this September!
Book a free discovery call now to find out more about this high-performance 6-month program, combining award-winning business mentoring with the magic of masterminding, for ambitious small business owners.