The Resilient Retail Game Plan Episode 120

5 Observations In The Run-Up To Christmas

Podcast show notes

5 Observations In The Run-Up To Christmas

We’re now into the golden weeks, the period where we see people spending the majority of their Christmas budget. With many ongoing economic issues, the increased cost of living and ballooning inflation plaguing the public, we can expect to see reduced spending this Christmas in contrast to last year – but after recently visiting the “Spirit Of Christmas” fair and attending “Stylist Live”, as well as a number of other markets and smaller events, the bustling crowds and the sheer number of carrier bags I’ve observed being carried around prove that people are still spending this season.

In episode 120 of The Resilient Retail Game Plan, I want to assuage your fears and give you some top tips when it comes to securing those sales this Christmas. We’ll dive back into the power of “micro-niches” and why it’s more important than ever to get really specific in order to appeal to your ideal customers.

We’ll discuss how important it is to not make assumptions about your customer’s relationships to your brand and how to get as clear as possible on what it is that you’re selling. We’ll also look at the literal act of selling, how to avoid the ickiness and create a sales experience that’s positive for everyone, and I’ll also touch on those ever-important email lists and how you can encourage subscriptions through incentives.

Don’t forget – use the code: 10podcast to get £10 off your first month when joining The Resilient Retail Club.

Interested in being a guest or sponsor of The Resilient Retail Game Plan?

Drop us an email to let us know why you think you’d be a great fit for our audience of small businesses and independent retail brands

Get more on the mailing list

Heaps of small business retail advice for your inbox

Sign up the The Resilient Retail Club mailing list for totally free advice and business help, the occasional digital download, updates from our podcast and promotions for indie retail brands

More from The Resilient Retail Game Plan

Dive into another episode of our small business podcast

Episode 191

Dive into Google Shopping Ads with Sara Jones

sales plan UK Recession
Episode 190

Four Golden Rules to Creating a Business You Love

What Your Customers Katie Tucker
Episode 189

Uncovering What Your Customers Really Want with Katie Tucker

sales
Episode 188

Breaking through Sales Myths with Sara Dalrymple

sales plan UK Recession
Episode 187

A Resilient Retail Pep Talk – The UK Recession

Retail ROAR
Episode 186

Making the Most of Retail ROAR

News you can use

Join The Resilient Retail Club mailing list to receive The Weekly Sales Review, jam-packed full of useful information, events and expert advice for indie retailers, online sellers, Ecommerce brands and independent small businesses