The Resilient Retail Game Plan Episode 89

Managing Different Revenue Streams with Fiona Fawcett

Podcast show notes

Throughout the course of this podcast, as part of my many presentations and in discussions with numerous clients, I’ve talked a lot about the importance of multiple income streams. In a world that’s constantly changing and with ever-evolving technology that repeatedly lowers the barriers to entry in regards to reaching your current and future customers, it’s vital that we all keep on trying out different things and looking at different ways of promoting our products – in doing so we can all hope to build and run an effective and efficient business.

In episode 89 of The Resilient Retail Game Plan, I speak to illustrator and founder of Plewsy, Fiona Fawcett. With a background in Graphic Design, Fiona started her business back in 2015 with the help of The Princes Trust, and after initially starting her small business journey selling wholesale, she’s now added direct-to-consumer to her list of revenue streams and is a perfect example of a business owner who has embraced different ways of selling to great success.

In this podcast, we discuss the importance of compartmentalising your time and how invaluable training yourself can be to the resilience of your business. We also discuss the renewed energy we’ve sensed around trade shows (post-lockdown), the value of interacting with your customers face-to-face, and how a hybrid model of selling offline and online is the future for a world where people want to buy less from big brands and more from people.

Check out Fiona’s products at and connect with her business at:




Interested in being a guest or sponsor of The Resilient Retail Game Plan?

Drop us an email to let us know why you think you’d be a great fit for our audience of small businesses and independent retail brands

Get more on the mailing list

Heaps of small business retail advice for your inbox

Sign up the The Resilient Retail Club mailing list for totally free advice and business help, the occasional digital download, updates from our podcast and promotions for indie retail brands

More from The Resilient Retail Game Plan

Dive into another episode of our small business podcast

The Resilient Retail Club - small business experts
Episode 149

10 Minute Small Business Tips: Creating A Product Your Customer Really Wants

Episode 148

Small Business Update – Using Artificial Intelligence In Your Creative Product Business

The Resilient Retail Club - Small business experts - sales
Episode 147

7 Vital Ways To Avoid Giving Up On Slow Sales Days

The Resilient Game Plan Podcast - Hannah Burn, small business founder
Episode 146

From Side Hustle To Full Time With Hannah Burn

The Resilient Retail Club - Small Business Experts
Episode 145

A Resilient Retail Reflection: Ten Highlights From The Last Three Years

The Resilient Retail Club - Small business experts - Father's Day planning
Episode 144

Making The Most Of Father’s Day In Your Business

News you can use

Join The Resilient Retail Club mailing list to receive The Weekly Sales Review, jam-packed full of useful information, events and expert advice for indie retailers, online sellers, Ecommerce brands and independent small businesses