The Resilient Retail Game Plan Episode 113

Leveraging Live Streaming With Rob Smith

Podcast show notes

Leveraging Live Streaming With Rob Smith

To run a truly resilient retail business, amongst many things, you definitely have to be adaptable. From the lockdowns of the COVID-19 pandemic and the knock-on effects of unforeseen global events to the recent rise in costs and impending recession, the last few years have required all of us to be flexible in the face of ever-changing circumstances.

As business owners, we’re subject to an onslaught of competitors, the whims of transitory trends, and ever-evolving technology –  if we want to stay relevant and survive in these challenging times we need to embrace change and think creatively.

In today’s episode of The Resilient Retail Game Plan, I speak to Rob Smith about the opportunities afforded by one of the major new creative technologies available when it comes to how we conduct retail – live streaming.

In a world that is increasingly ‘mobile-first’, Rob and I discuss the powerful democratising effect of platforms like TikTok, the power of content and creating genuine connections and communities around your brand. We also discuss how embracing “going live” can be cost-effective for both online and brick-and-mortar stores and why it might be one of the best ways to capture that all-important audience data.

Interested in being a guest or sponsor of The Resilient Retail Game Plan?

Drop us an email to let us know why you think you’d be a great fit for our audience of small businesses and independent retail brands

Get more on the mailing list

Heaps of small business retail advice for your inbox

Sign up the The Resilient Retail Club mailing list for totally free advice and business help, the occasional digital download, updates from our podcast and promotions for indie retail brands

More from The Resilient Retail Game Plan

Dive into another episode of our small business podcast

Episode 246

How Retailers Can Use TikTok to Boost Visibility and Sales – Tips from Penny Walker

Irresistible Displays with Michelle
Episode 245

How to Create Irresistible Displays That Drive Sales with Michelle Sherrier

Q2 Goals with Catherine Erdly
Episode 244

Track the Right Numbers to Reach Your Q2 Goals

Wholesale Strategies with Andrew
Episode 243

The Wholesale Strategies That Took Bare Kind to One Thousand Retailers with Andrew Kemp

Email Strategy with Hannah Spicer
Episode 242

Email Strategy That Keeps Customers Coming Back with Hannah Spicer

Retail ROAR 2025 with Catherine
Episode 241

The Talks You Can’t Miss at Retail ROAR 2025 with Catherine Erdly

News you can use

Join The Resilient Retail Club mailing list to receive The Weekly Sales Review, jam-packed full of useful information, events and expert advice for indie retailers, online sellers, Ecommerce brands and independent small businesses