The Resilient Retail Game Plan Episode 80

Innovation In The Circular Economy With Charlotte Morley Of The Little Loop

Podcast show notes

Innovation In The Circular Economy With Charlotte Morley Of The Little Loop

Between the ongoing climate crisis, a global pandemic, and waves of continent-wide lockdowns, the last few years have seen marked shifts in consumer behaviours and attitudes, with more people considering the sustainability of their shopping habits and the ethics of production and manufacturing, than ever before. Things are moving in the right direction but it’s often the case that we don’t respect or care for products when they’re inexpensive, which inevitably results in a more disposably-inclined mindset and more waste – and this is no more true than when it comes to fast fashion.

So, in today’s episode, I am truly excited to speak to the founder, recent recipient of Dragon’s Den investment, and champion of clothing circularity Charlotte Morley of The Little Loop – the first shared wardrobe for kids in the UK. Renting ethical, fun clothes for your children, The Little Loop is on a mission to help create a world without clothing waste.

On today’s podcast, we discuss engaging ethically in clothing production, scrutinising supply chains, and paying a fair wage and how resale shouldn’t be seen as the answer to the fast-fashion brand behemoths. We also talk about feeding data back to suppliers in an effort to make better, longer-lasting products and how Dragon Den’s Peter Jones isn’t as mean as he seems.

Check out The Little Loop at:




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