The Resilient Retail Game Plan Episode 162

How To Strategise For Christmas Success

Podcast show notes

How To Strategise For Christmas Success

The importance of Christmas for small product businesses can not be underestimated.

Some businesses can end up taking half, and I’ve seen in some circumstances, even three-quarters of their annual sales in the fourth quarter! This sales period, and a highly competitive one at that, really has the potential to make or break your year.

So if you want to achieve your Xmas sales goals and finish the year on a high, it’s imperative that you formulate a strategy and create and follow a robust and rigorous plan. 

In this podcast, we’ll discuss producing clear objectives with SMART goals and setting directions that make you, not others, happy. We’ll also be looking at what the past performance of our business can tell us about what decisions we should be making. We’ll cover tips for keeping things on track when things get crazy and staying on top of your stock management. We’ll also be thinking about our target audiences, how our ideal customer’s qualities might differ at Christmas, and what form your marketing and promotional strategies might take from channel to channel at this time of year.

Join the Christmas Sales Summit and get half off your first month in the Club – ENDS 17th September Midnight:

This summit will get you thinking strategically about the upcoming Christmas season, and give you the strategies, tools, and support to grow your sales. It includes:

  • Expert workshops
  • Strategy planning sessions
  • Tools and templates for growth
  • Co-working hours

Interested in being a guest or sponsor of The Resilient Retail Game Plan?

Drop us an email to let us know why you think you’d be a great fit for our audience of small businesses and independent retail brands

Get more on the mailing list

Heaps of small business retail advice for your inbox

Sign up the The Resilient Retail Club mailing list for totally free advice and business help, the occasional digital download, updates from our podcast and promotions for indie retail brands

More from The Resilient Retail Game Plan

Dive into another episode of our small business podcast

Annabel Gonifas, mastermind mindset coach, smiling at the camera
Episode 202

How Your Mindset Impacts Your Business with Annabel Gonifas

Stock Management with Catherine
Episode 201

5 Lessons I’ve Learned from Ambitious Product Business Owners

January Sales
Episode 200

Celebrating 200 Episodes!

Father's Day Marketing Catherine
Episode 199

12 Essential Father’s Day Marketing Tips for Your Product Business

Cash Flow in Retail Catherine Erdly
Episode 198

5 Truths About Cash Flow in Retail

Content Creation Char-Dixon-Loudmouth
Episode 197

Social Media Content Creation Secrets with Char Dixon

News you can use

Join The Resilient Retail Club mailing list to receive The Weekly Sales Review, jam-packed full of useful information, events and expert advice for indie retailers, online sellers, Ecommerce brands and independent small businesses